Your event is unique, and we expect it to be. That’s why we have spent more than 16+ years working with race directors to build technology that adapts to your needs, each day of your event’s lifecycle. Any of the challenges you face before, during, and after your event can be met and matched with a technology and service package built for your needs.


fill events

Fill Your Events With Advanced Marketing Solutions

Get your event found and max out capacity with comprehensive, targeted marketing tools that convert interest into registrations. From email to social and mobile, you’ll have better ways to get the word out and differentiate your event in a competitive industry.

  • Event exposure on ACTIVE.com
  • Integrated social media tools
  • Mobile-optimized registration paths
  • Automated and custom email marketing
  • Personalized digital marketing planning and consultation
  • Participant behavior insights
  • Flexible race pricing and discounts
  • Custom branding and communications
maximize operational efficiency event

Use Innovative Technology To Maximize Operational Efficiency

Get it done. And get it done easily and efficiently with a platform and service that can keep you ultra-organized. Registration, race day logistics, and even participant management are a snap with flexible race director solutions that support you throughout the entire event lifecycle.

  • Reliable and mobile-friendly online registration
  • Secure payment processing
  • Integrated timing options
  • Team registration and management
  • Volunteer registration, assignment and management available
  • Easy mobile event day check-in, registration, and bib assignments
  • Participant self-help portals, including event-to-event transfers
  • Simultaneous management of multiple events
  • Integrated fundraising
  • Permission slip collection
  • Robust API for custom and third-party applications
  • Different user access levels and custom settings
  • 24/7 live phone support and access to online help center/training materials available
increase revenue with your event

Increase Revenue While Differentiating Your Event From Competition

Know exactly what’s working, and what’s not, with advanced analytics and race director solutions that help you make smart decisions. You’ll be able to expand and open revenue channels, implement strategic pricing, and view performance dashboards. What you won’t do is throw money away on tactics that don’t grow your event, because you’ll finally have the insight you need to make your event stand out.

  • Advanced, flexible discount options
  • Dynamic pricing
  • PromoLink integration
  • Global, integrated third-party merchandising available
  • Post-registration merchandise sales
  • Mobile, event-day merchandise sales
  • Multi-lingual and multi-currency options
  • Financial and participant reporting (cross-event also available)
Speak to an Event Specialist


Free Advice

We don’t want to just be your technology provider, we want to be your partner. With 16+ years in the industry and over 13,000 clients around the world, we can give you advice on everything from website optimization to marketing best practices to event pricing strategies.

Check out our race director's resources »

Dedicated Support

You'll receive a dedicated account manager who will be there when needed throughout your event planning and execution process. You’ll also have access to technical support designed to meet the needs of your event, from live chat and online help to live phone support. Plus, your participants can call us (instead of you) with any registration questions!

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Easy & Fast Set Up

We understand that you have other priorities and limited hours, so we make sure that getting set up on our race management software will take no time at all. It’s fast and easy, allowing you to open for business and start taking registrations quickly, without hassle.

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Benefit from Our Industry Partnerships

ACTIVE Network is proud to be the official technology partner of Running USA and Road Runners Club of America. Our organizations work closely together, and have for many years, to create running software that makes the lives of event directors easier and helps the industry grow.

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