Race Pass

Your season pass to racing

Just like a gift card or season pass, with Race Pass organizers can open another revenue stream and offer a more flexible path to registration.
Race Pass

Your season pass to racing

Just like a gift card or season pass, with Race Pass organizers can open another revenue stream and offer a more flexible path to registration.

Race Pass

Your season pass to racing

Just like a gift card or season pass, with Race Pass organizers can open another revenue stream and offer a more flexible path to registration.
Race Pass

Your season pass to racing

Just like a gift card or season pass, with Race Pass organizers can open another revenue stream and offer a more flexible path to registration.

women on computer creating race pass
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Yet another revenue stream

Participants can buy Race Passes for friends, family, coworkers or even themselves, and the recipient can then redeem that pass for any one of your events.

  • Flexibility where it's wanted: Open up an additional revenue path for those customers who are concerned about committing to event dates or those buying gifts for their peers
  • Gift cards made easy: Manually sending out gift cards can be an administrative headache. Race Pass is a completely digital option that doesn’t require any legwork on the backend. Allow customers to purchase a race pass and it goes straight to the recipient for redemption when they’re ready.
  • The perfect incentive: Race Passes can be used as an incentive for both customers and volunteers to get more involved in your event. Build a loyalty or volunteer program around the promise of a Race Pass to drive registrations for your event or to encourage volunteer sign-ups.
adding race pass to registration via check out flow

Not just for gifting

With so many moving parts, it can be challenging to ensure each and every one of your customers has a smooth and positive experience on event day.

  • Customer satisfaction: A negative experience can prevent a customer from coming back the next year, but it can be hard to avoid at times. Offering a Race Pass can be a quick and easy remedy.
  • Rain check: Because safety is paramount, event cancellations due to weather are incredibly common but can leave participants with a negative experience. Sending a Race Pass to all registrants is an easy solution that will incentivize your customers to come back for another event at their convenience.
sending a race pass for a weather cancellation
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