Race Director Resources

We’ve been around for over a decade and have worked with thousands of events, so we’ve learned a few things along the way. Sharing that knowledge with you is one of the best ways we can think of to grow the industry, so check out the free race director resources below, whenever you have time.

Event Director Guides

Free, in-depth articles on important topics—from planning to pricing to promotion—that will give you great ideas and techniques on how to improve your event.

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How to Organize a 5K Race
5Ks are great for fun, fitness and fundraising for a wide range of ages. This popular guide ensures that you won’t overlook important details, from the start to the finish line.
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How to Organize a Marathon
A marathon is a big undertaking for both organizers and participants. With this comprehensive guide to launching your own 26.2, you’ll help hundreds (if not thousands) of people get fit.
Download ACTIVE's How to Organize a Fun Run Guide
How to Organize a Fun Run
Fun Runs may seem casual, but to stay fun, they require detailed planning on the part of organizers. Download our guide to learn how to choose a theme, plan a budget, get the right sponsors, and more.

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Webinars

Free, on-demand webinars feature presentations from endurance experts on a variety of topics, including planning, marketing, and social media.

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How to Get and Keep Sponsors for Your Event
Learn how you can consistently and accurately prove the value of your event to attract and retain relevant sponsors, while offering a richer experience for participants.
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How to Create Engaging Events
David McGillivray delivers tips to make your race stand out, attract more runners (and keep them coming back), improve the spectator experience and offer creative swag.
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Race Director Exchange with Dave McGillivray Sports Enterprises and The Color Run
Dave McGillivray and Matt West of DMSE join John Connors of The Color Run® to answer race director’s questions on marketing, pricing and more.

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Event Director Blog

Weekly posts share success stories, industry trends, latest technology news, and more. Subscribe to the blog and you’ll get an email alert as each article is posted.

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Newsletters

The Edge, our monthly e-newsletter for event directors, includes industry news, product updates, customer spotlights, and more.

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