Race Director Resources

We’ve been around for over a decade and have worked with thousands of events, so we’ve learned a few things along the way. Sharing that knowledge with you is one of the best ways we can think of to grow the industry, so check out the free race director resources below, whenever you have time.

Event Director Guides

Free, in-depth articles on important topics—from planning to pricing to promotion—that will give you great ideas and techniques on how to improve your event.

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Sample Crisis Communication Plan
Communicate Quickly & Efficiently in the Event of a Crisis
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27 Event Email Templates
Use these templates to get standard event messages out ASAP
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Gamification and Beyond
How to Create Rewarding Endurance Experiences

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Webinars

Free, on-demand webinars feature presentations from endurance experts on a variety of topics, including planning, marketing, and social media.

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How to Get and Keep Sponsors for Your Event
Learn how you can consistently and accurately prove the value of your event to attract and retain relevant sponsors, while offering a richer experience for participants.
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How to Create Engaging Events
David McGillivray delivers tips to make your race stand out, attract more runners (and keep them coming back), improve the spectator experience and offer creative swag.
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Race Director Exchange with Dave McGillivray Sports Enterprises and The Color Run
Dave McGillivray and Matt West of DMSE join John Connors of The Color Run® to answer race director’s questions on marketing, pricing and more.

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Event Director Blog

Weekly posts share success stories, industry trends, latest technology news, and more. Subscribe to the blog and you’ll get an email alert as each article is posted.

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Newsletters

The Edge, our monthly e-newsletter for event directors, includes industry news, product updates, customer spotlights, and more.

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