Grow, differentiate and seamlessly manage your events.

ACTIVE’s holistic ecosystem links technology and services to elevate your event experiences year after year.



Grow your events and increase your revenue with tools to attract new audiences, convert those audiences to participants and open additional revenue channels.

ACTIVE.comCRM ToolMerchandise ToolsSocial Media Sharing


In this industry, differentiation is key. ACTIVE's tools and technology help elevate the participant experience so that your event stands out from the crowd.

ACTIVE Experience AppEvent SeriesBrandingEmail Tool


Manage your events, teams and participants within one robust and easy-to-use platform that supports 31 languages. Streamline operations with management, race day and reporting tools.

ACTIVE On-SiteIntegrationsWaiver ManagementVolunteer Management ToolsAnalytics & Reporting



Participant Experiences

Enhance your event experience with the ACTIVE Experience App and MyEvents. The Experience App allows spectators to track their favorite participants and find notable points along the course, while creating another channel for communication and engagement with your audience. MyEvents allows your participants to manage their own personal and registration information in one portal, shifting operational burdens off of your team., CRM & Communications

While helps attract participants and grow your events, the CRM and email tool within the platform ensure a seamless communication experience. Segment participants based on demographic data, location, event history and more, to create personalized messages that drive higher engagement. These tools also make it easy for participants to spread the word about your event to their social networks.



Through valuable tools like Virtual Event Bags and custom branding, you can attract, maintain and showcase your sponsors. Provide your sponsors with insights into participant demographics and behavior to build stronger relationships.

Analytics & Reporting

Robust reporting tools within the ACTIVEWorks® platform give you the power of data-driven insights. Turn these insights into action items that boost your events.


Timing & Scoring

ACTIVE creates an integrated timing experience with IPICO, ACTIVE Timing and ACTIVE Results. From registration to results, ACTIVE’s timing and scoring solutions offers full integration with unmatched reliability and ease of use.


Average sponsorship engagement with Virtual Event Bags



Marketing Services

ACTIVE’s digital marketing services work with event directors and event marketing managers to understand data-driven insights that build strong and strategic marketing programs, achieving an average return on ad spend (ROAS) of 330%.

Account Management

Dedicated account managers work to ensure the success of your events, year after year. With combined decades in the industry as managers, event directors and timers, they share experiences, best practices and more.

24/7 Support

With phone support, online answers, support professionals and technical account managers across the globe, ACTIVE helps you ensure the success of your events from registration to race day and beyond.




Peace of Mind

With almost two decades in the industry, we’re in it with you for the long haul. It’s our honor to renew our commitment to our customers and our partners year after year with dependability and security.


We can be your one-stop-shop or simply a piece of your solution. With a broad range of 1st, 3rd and API integration options, we meet you where you exactly where you need us.



At ACTIVE, many of us are involved in the industry ourselves as race directors, timers and participants. Together with our customers, we are a community invested in making the world a more active place. Bottom line – we love what you love.


Discover more about our plans.

Learn More

Ready to get started?

Get Started