How to Increase Race Event Revenue


Creating a memorable event experience is equal parts art and science. Working with more than 10,000 endurance events each year, ACTIVE Network has both parts down pat. Now, we're passing our expertise on to you to help you create even better events.

"The Strategic Event Planning Playbook" is the ultimate, one-stop guidebook to determining which strategies will increase conversion rates, boost registration numbers, increase race revenue and provide an amazing event experience. Download this free playbook to learn how to:

  • 1. Nail your registration strategy with extended deadlines and categories.
  • 2. Empower race ambassadors with team and group registrations.
  • 3. Get the price right with a tiered format.
  • 4. Grow your event by utilizing the connections of sponsors and partners.
  • 5. Encourage last-minute registrations with email marketing.
  • 6. Think beyond t-shirt sales and create unique merchandising opportunities.
  • 7. Banish your fear of race day registrations with easy technology.

Put our 15 years of endurance industry experience to work for you with this free guide. Download "The Strategic Event Planning Playbook" now.