Your existing customers are among your most valuable assets. When nurtured, they are a recurring source of feedback, referrals, and revenue. They are your brand ambassadors and your champions. And while most organizers know that building and maintaining a strong relationship with their customers is critical to their success, few feel they do so effectively.
96% of race organizers believe it’s important to establish connections with participants, but only 23% feel like they are succeeding in building those relationships.
*2016 survey conducted by ACTIVE.
The Customer Relationship Management (CRM) tool within ACTIVEWorks® Endurance lets you easily identify segments within your existing customer base so that you can tailor your communications to provide better experiences and build strong connections with your participants.
By directly integrating this data into our email tool, you don’t need to rely on confusing spreadsheets and multiple technologies. No exporting and importing required.
Target registrants who have generated a high number of referrals. Encourage additional referrals and reward them for their loyalty! We automatically generate 0-5 star influencer ratings so you can identify your top advocates. Our rich data-science algorithms help rank and classify email engagement, social influence, and lifetime value.