It’s important not to underestimate the value of social media for events. As of 2012, there were over 900 million Facebook users worldwide and 700 billion minutes were spent on Facebook each month. And the average Facebook user had 130 friends.*
The point is, Facebook is a juggernaut that you’ve got to take advantage of. Setting up a fan page for your event may or may not be something you have the resources and time to do, but we can offer you some back up. Our online registration software is integrated with Facebook and will help grow your event virally.
When a participant registers for your event, the system prompts them to tell the world, “I’m In!” This little phrase will get you big attention because it’s posted both to the participant’s Facebook wall (exposing your event and online registration link to their friends) as well as to a Facebook widget that lives on your ACTIVE.com listing (illustrating to anyone on your registration page how many excited people are signed up for your event). Pretty cool, right?
This takes no effort on your end. The integration is already in place and you can simply sit back and watch the promotional power of social media for events like yours.
“ACTIVE has a great reputation and excellent outreach, which enables us to market our event outside of our immediate community...Plus, ACTIVE Network makes the whole registration process extremely efficient, letting us allocate our time to other things.”Shantina Fox, Registration Manager,
Girlfriends Half Marathon
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