MARKET TO YOUR PARTICIPANTS AT EACH PHASE OF YOUR EVENT’S LIFECYCLE

Use targeted campaigns and event marketing tools to get access to runners, cyclists, triathletes, obstacle course racers and fun runners that are searching for events like yours. If you just opened online registration or need a last-minute participation surge to sell out, use our marketing tools to reach exactly the right audience, at exactly the right time.

Use Data and Integrated Insights to Be a Smarter Marketer

Find more registrants while building a comprehensive profile of the racers who are already registered. You can view and aggregate key metrics and reports—within one event or across events—to make smarter, data-based business decisions. Also, use interactive Google maps to discover competing events in your area, chart where registrations have come from, and target potential registrants. You’ll have indispensable specific and localized data at your fingertips to help you plan and promote your event better, while spending marketing budget only where it’s effective.

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Get More Exposure on Social Media

Get More Exposure on Social Media

With integrated social media tools, participants become your marketing team. By allowing them to easily spread the (virtual) word of mouth, your event gains a lot of additional exposure on social media. Friends of friends of friends will be introduced to your event through their social channels, all without you having to lift a finger or spend a penny.

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Advertise Your Events to a Targeted Audience

Advertise Your Events to a Targeted Audience

When you manage your event with ACTIVE, you get an event listing in ACTIVE.com’s searchable calendar, which attracts 8 million+ unique monthly visitors. ACTIVE.com is mobile-optimized, so participants can find and register for your event from their smartphones and tablets, as well as their computers. You can also drive more participants with custom online ads and emails that target an audience you choose.

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Advertise Your Events to a Targeted Audience
Get 1:1 Digital Marketing Consultation

Get 1:1 Digital Marketing Consultation

Take advantage of our in-house digital marketing consulting team to teach you things you don’t have time to research yourself, like how to set up and optimize your event website, social media strategy and email marketing plan. If you want to be completely hands-off and let us deal with the execution, we offer full-service digital marketing management.

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Use Email Marketing to Drive Participant Engagement

Use Email Marketing to Drive Participant Engagement

Keep registrants up-to-date on their activities with automated email notifications and confirmations. Customize the notifications to your liking or use the pre-installed templates for hands-off communication to your participants. Use integrated email tools to send invitations, reminders and updates to participant lists and customize those lists to target the right people with the right messages.

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Use Email Marketing to Drive Participant Engagement
From Desktop to Mobile – Optimize Your Participant Experience

From Desktop to Mobile – Optimize Your Participant Experience

Turn interest into action with registration flows that are built to reduce resistance and distraction, so you don’t miss out on prospective participants. This includes mobile device users who automatically get a registration process that allows them to sign up for your event in just two steps. ACTIVE’s built-in communication tools will help you drive traffic to and convert traffic from the registration flow. Send emails that get opened with the ability to customize the messages and branding, and even automate the timing of the sends.

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Strategically Price Your Event to Attract More Participants

Strategically Price Your Event to Attract More Participants

You can fully control the pricing of your event. Offer promotions and discounts to groups or individuals that are tiered based on category, registration date, etc. You can even increase exposure through daily-deal sites, like Living Social, with a custom link to the registration flow and discounted price. Teams can be easily managed and registered with the ability to offer multi-person discounts for those who register more than one person at a time.

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Open Up Revenue Channels on Race Day

Automate and streamline event day transactions

You and your staff can quickly collect registrations and process payments, assign bib numbers, and even sell merchandise on event day straight from phones and tablets. Even after the gun goes off, you’ll be able to increase your revenue and operational efficiency.

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Open Up Revenue Channels on Race Day