ACTIVE’s marketing programs introduce your event to new participants and grab their attention via channels that are completely unique in the endurance industry. We’ve spent over a decade growing our community of active participants and we can connect you with them, at the perfect time.
Many of our marketing programs are free and simply part of the online registration technology we provide to our customers, but we’ve also got a suite of advanced channels available for any event. Whether you use our race software or not, we can help you increase participation with targeted campaigns that will extend your exposure further than you thought possible.
Your free event listing will live in ACTIVE.com’s searchable calendar, which attracts 2.5 million+ unique monthly visitors who are searching for fun things to do. ACTIVE.com is mobile optimized, so participants can find and register for your event from their smart phones and tablets, as well as their computers. And our customers get some extra promotion. A special online registration symbol will appear next to your event to grab attention, you’ll get exposure to our 1 million+ social media fans and followers, and your listing will appear on the websites of our 700+ affiliate partners. Plus, your registration page and website will get better positioning in search results due to our SEO strength.learn more
“I’m In!” That little phrase will get your event big attention. Our Facebook integration allows participants to post those two words to their Facebook walls and to your ACTIVE.com listing when they sign up for your event, both of which include a link back to your registration page. An average of 15% of people who register for an event on ACTIVE.com share to their Facebook network via this widget. If you do the math, that adds up to a lot of exponential exposure for your event.learn more
You can benefit from our relationships with well-known industry players, including ESPN, Southwest.com, Runners’ World, Zvent, mapmyrun.com, and more. We feed our listings to these partner websites, so your event will appear when visitors search these sites, spreading your reach even further.learn more
The free promotion ACTIVE provides your event can be amplified by a variety of advanced marketing options. Tailored and packaged to suit any budget, things like set-your-price advertising, features in newsletters, and dedicated special offer emails will expose your event to thousands of new participants.Learn More
If you want a fancy website but not a fancy price tag, we’ve got you covered. We’ll work closely with you to create an attractive website that will showcase your event. Once your site is built, you’ll be able to maintain it on your own, no experience necessary. This will cut your costs and give you the flexibility to make any changes immediately.Learn More