Webinars

Free, on-demand webinars feature presentations from endurance experts on a variety of topics, including planning, marketing, and social media.

Permits & Finances: Event Planning Essentials
What seasoned race directors know is that the two most important things you’ll need to pull off your event are permission and money. Whether you’re a non-profit organization raising money for charity or a company trying to build a profitable event – or anything in between - you can’t get your event off the ground without the proper permits in place or adequate financing.
Managing the Millions of Details
Anton Villatoro, President of Race HQ, reviews topics such as developing and tracking an executive dashboard that displays your event’s “health,” uncovering opportunities for savings and process improvements, using tools and templates to set standards and reduce double work, and implementing an online project management tool – and more!
Turning a Transaction into a Relationship
Steve Baskin, CEO of YAVAY, cover topics such as how to get creative with the benefits you seek for a sponsor, whether ROI in sponsorships is a myth or reality, how to get the results you want by starting at the finish line – and more!
PHIT America
Learn what the PHIT America Campaign is and how easily event directors and sports industry leaders like you can get involved to help encourage fitness & event participation across the nation.
The Fundraising Formula
Whether you’ve partnered with a charity in the past or are considering incorporating “fund-racing” in your event for the first time, this webinar will show you the best ways to be successful, creating a great experience for your participants, charity, and your team.
More than just Mud
It takes more than a mud pit and some costumes to put on a well-run, safe Mob event. In this webinar, Liam Brenner of Ruckus Sports and Tim Scrivner of Jailbreak Race Events discuss how to make a Mob event a success for race organizers, participants, and the community.
Safe, Simple, Fun
Learn the golden rules of medical support planning and preparation, plus how to factor in participants, the course, and your event budget. Presented by Mamie Wheeler, RN, event medical director for the Portland Marathon.
Good, Better Best - PR Strategies
Our presenter, Tina Wilmott, founder of Endurance Sportswire, walks you through five real-life examples of how a public relations and media engagement strategy can go from good to better to best.
What a Girl Wants
How to build successful women-only events as well as how to evolve co-ed events to be more welcoming to women. Presented by Gaby Pozo, co-owner of Continental Event and Sports Management Group, and race director of the Divas Half Marathon Series - which has quickly expanded to five locations nationwide thanks to her insight and innovative management.
Social Media Reboot
A survey of what's new and what's changing with Facebook, Twitter, Pinterest, and other social media so you can effectively use these channels to boost registrations and drive more event awareness. Active's director of online marketing, Justin Ramers, presented this informative webinar.
How to Create Win-Win Sponsorships
Peter Douglass is a veteran of Elite Racing and Competitor Group. He is currently a race director and consultant to other race organizers and has more than 20 years of experience proposing, pitching and winning event sponsorships. He will cover the different types of sponsorships, what sponsors want, what you need to land sponsors – and more!
Building Great Races that inspire Participant Loyalty
Active Network presents Mike Reilly, the Voice of Ironman®, moderating an expert panel of three industry veterans - Jack Caress, Pacific Sports LLC; Peter Douglass, TurnKey Operations; and Mary Anderson, Anderson Race Management - as they share best practices for successful event management.
3 must-know Online Marketing Trends
Let us help you cut through the online marketing confusion and learn how to make yours the next go-to endurance event – getting more participants and more out of every advertising dollar.
Easy ways to integrate Social Media
Learn how to increase registrations and event exposure with Facebook, Twitter, Google+, and more, from Active’s director of online marketing.
Going Green as a Business Strategy
Athletes for a Fit Planet, will share ideas for how you can minimize the cost of sustainability and turn it into a revenue opportunity.
Market your Swim Team
Learn how to market your swim organization and increase memberships with an attractive website, social media and effective communication.
Create impactful Media Coverage
Learn how positive media coverage around your race event can result in increased participation and bigger sponsorships, attract higher profile athletes, as well as enhance the reputation of your race organization.
Social Media ROI
Learn how you can measure your social media efforts and use data to prove results and help you make the case for social.
How to use Online Tools for Effective Fundraising
Learn how you can use online tools to effectively fundraise for your race, event and charity cause.
Kids Races
Learn what it takes to plan kids’ runs and races, or add them to your adult events, to bring in more runners, increase revenue, and strengthen community ties with your event organization. Our presenters represent New York Road Runners, and generously share their expertise.
Building and Maintaining an Effective Web site
In this webinar you'll learn, common design mistakes to avoid and the importance of buiding and maintaining a scalable site that empowers you to succeed over time.
Recruit, Manage and Appreciate your Volunteers
Learn how to recruit and manage a successful volunteer team. Our speaker, Amy Lessner oversees volunteer recruitment and management for over 20 Ironman and Ironman 70.3 events all around the country.
Learn how to Recruit Local Businesses
Learn how to recruit and manage a successful volunteer team – no matter what size event and organization you may have.
Developing Marketing Programs
Learn how to create a marketing campaign and develop a strategy to online marketing while growing your registration by 25%
Using Twitter to Increase Awareness and Participation
Whether you plan to use Twitter as a form of customer service or to drive participation, you will learn tips, tricks and best practices to help you take advantage of this new medium
Facebook Tips and Tricks to increase Participation
Take a deep dive into the world of Facebook and learn to leverage it to create a successful presence for your organization and increase participation.
Learn how to Create Excitement at your next Event Finish Line
Listen to Mike Reilly – Voice of Ironman discuss how to set up a fun, exciting and passionate finish line at your event
Endurance Event Management
Listen to Boston Marathon race director – Dave McGillivray share his expertise on organizing a successful endurance event.
Bart Yasso's Top Ten Lists
Listen to Bart Yasso of Runner’s World share his list of the top 10 best plans to make your event a sure success, as well as his list of the top 10 worst mistakes an event director can make (and what you can do better).
Leveraging Social Media to Grow your Event
Learn how to develop and implement a social media strategy with an introduction to the tools and methods being used successfully today.
Recruiting and Retaining Top Talent for your Organization
Learn best practices to managing and retaining volunteers, staff and interns. This will outline the key steps event directors should take in their recruiting process.
Desiging a Race Course
Listen to the Boston Marathon race director – Dave McGillivray discuss several topics that new directors will need to know to help them succeed with their event and business. This webinar will be geared towards new race directors that are just now getting into the business or have been in it for 1-3 years.
Race Directing 101
Boston Marathon race director – Dave McGillivray discusses the Do’s and Don’t of race directing. Dave helps you stay on top of the “Hot Topics” in today’s running event management world.
Connect with Participants with an Online Community
Learn how an online community with message boards, wiki’s, blogs, and comments can help build loyalty and improve registrations.
Event Pricing Strategies
Learn from our industry experts how to price your event in a way that will grow participation and maximize revenue.
Learn how Actives Affiliate program can help Increase Exposure
Learn how you can boost registrations for your next event with the Affiliate program while broadening your marketing/promo reach to a larger audience.
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Tom Wilkas
Race Director, Pat Griskus
Triathlon Series
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