Webinars

Free, on-demand webinars feature presentations from endurance experts on a variety of topics, including planning, marketing, and social media.

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How to Create Engaging Events
In this webinar, you’ll learn how to make your race stand out, attract more runners and keep them coming back. Dave McGillivray presents tips and advice to race directors looking to differentiate their events, while still appealing to as many runners as possible. From course routes and incorporating the spectator experience to ideas for creative swag, How to Create Engaging Events will teach you how to make your race be the talk of the town.
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Race Mistakes Hall of Fame
In this webinar, you’ll learn how to avoid common mistakes made by race directors to ensure a smoother race day. Dave McGillivray will present about all that could go wrong on event day and how through careful planning you can prepare for any scenario. From train disputes, overturned water trucks and active crime scenes, see what makes it in the Race Mistakes Hall of Fame!
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How to Get and Keep Sponsors for Your Event
In this webinar, you’ll learn how events like yours can consistently attract and retain sponsors, while offering a richer experience for participants. You’ll learn tactics that will help you provide and prove the value of sponsorships, not only to the brands investing in your event, but to yourself
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Permits & Finances: Event Planning Essentials
What seasoned race directors know is that the two most important things you’ll need to pull off your event are permission and money. Whether you’re a non-profit organization raising money for charity or a company trying to build a profitable event – or anything in between - you can’t get your event off the ground without the proper permits in place or adequate financing.
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The Fundraising Formula
Whether you’ve partnered with a charity in the past or are considering incorporating “fund-racing” in your event for the first time, this webinar will show you the best ways to be successful, creating a great experience for your participants, charity, and your team.
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Turning a Transaction into a Relationship
Steve Baskin, CEO of YAVAY, cover topics such as how to get creative with the benefits you seek for a sponsor, whether ROI in sponsorships is a myth or reality, how to get the results you want by starting at the finish line – and more!
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Safe, Simple, Fun
Learn the golden rules of medical support planning and preparation, plus how to factor in participants, the course, and your event budget. Presented by Mamie Wheeler, RN, event medical director for the Portland Marathon.
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How to Increase Race Revenue Per Participant
There is no better way to increase race revenue. Watch the webinar to learn how to increase revenue across the participant journey.
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More than just Mud
It takes more than a mud pit and some costumes to put on a well-run, safe Mob event. In this webinar, Liam Brenner of Ruckus Sports and Tim Scrivner of Jailbreak Race Events discuss how to make a Mob event a success for race organizers, participants, and the community.
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Social Media Strategy Basics for Race Directors
Most race organizers use Facebook, Twitter or Instagram to promote events, but you may not know if it’s worth your time, or how to measure success. Considering that 81 percent of racers spend up to a quarter of their waking hours of social media, it’s a huge opportunity to reach your participants.
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Social Media Strategy Advanced Tactics for Race Directors
Race Directors watch this free webinar now to dig deeper and get better results with social media.
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