Social Media Playbook

Create a Winning Social Media Strategy for Your Endurance Event

Social Media Playbook


Social media is more than just marketing. It can also create better engagement with your event, help participants connect with each other, sell merchandise, deliver important updates and so much more. In this Playbook, we’ll help you fine-tune your social strategy, including finding the platforms that are best to meet your goals and learning how to measure your results. For those who already have a successful social presence, we’ll present advanced concepts and best practices, plus highlight how to integrate social into your entire event lifecycle.

The Playbook includes:

  • Diagramming Your Social Media Strategy
  • How to Measure Your Results
  • Your Facebook Play
  • Your Twitter Play
  • Your Instagram Play
  • Your Pinterest Play
  • And more!

“The goal isn’t to be good at social media. The goal is to be good at business because of social media.” Jay Baer, Social Media Strategist & Author