Importance of Email


Depending on who you listen to, you may have heard that email is dead as an effective marketing channel—or you may continue to hear about its value, but fail to see the benefits in your own event marketing strategy.

While you need to incorporate social media and other tactics into your race marketing, the truth is: Email is KING!

Get our email marketing bundle containing these two valuable resources:

  • Why Email Marketing is Still King, our fun email marketing infographic, will give you plenty of reasons to get excited about email again. You’ll discover not only interesting facts about email marketing you didn’t know, but also the astounding impact it can have on your events’ success. We’re talking about a 44% return on investment!
  • Our one-pager 8 Reasons to Use Email Marketing for Your Event provides even more motivation to take advantage of email, including:

    • + The cost
    • + The speed
    • + The power to build relationships
    • + Bonus: 5 ways to grow your email list

We’re motivated by our mission to make the world a more active place by helping race directors like you succeed with marketing tools, resources and information that grow your events.

Complete the form to immediately download the PDF containing both resources.

  • The Importance of Email