Importance of Email

Sending effective e-mails on a regular basis will help increase your registration numbers, drive traffic to your website, and build loyalty with your participants. Here’s how:

  • E-mail is free. With no production, materials or postage expenses, you can easily and affordably communicate event information.
  • E-mail is fast. Time-sensitive information including updates pertaining to events and breaking news can be received within minutes, not days or weeks.
  • E-mail generates an immediate response. By providing links within your e-mail, you give potential participants the opportunity to register right then and there. You can see the results of your efforts instantly.
  • E-mail is targeted. You can easily segment your lists into groups so your e-mails go to the individuals who are most likely to respond to that particular message.
  • E-mail is proactive. Instead of passively waiting for participants to visit your Web site, e-mail enables you to aggressively communicate with and educate your existing participants.
  • E-mail expands your reach. Grow your database by sending information to your participants and encourage them to forward the message onto their own friends and family.
  • E-mail allows you to foster long lasting relationships. Build a regular, ongoing dialogue with those registrants/participants who appreciate the routine communication. Those who do not can easily opt-out.
  • E-mail will grow your organization. Maintaining and growing your e-mail database will allow you to fully utilize our services, including free broadcast e-mails and an upgraded version of HTML e-mails (fee applies) in order to reach more participants.

Maintaining and growing a large e-mail database is a crucial factor in bringing your race registration online. Some tips on how to collect e-mail addresses:

  • In your next direct mailing or newsletter, include an e-mail solicitation letter, along with a postcard or insert which can be easily filled out and mailed back to your endurance events.
  • Make e-mail address a mandatory field on all printed registration forms.
  • During walk-in days, encourage registrants/participants to offer their contact information.
  • When you send e-mails with a call-to-action (such as event registration), ask recipients to forward the message to friends and relatives so they, too, can get involved.
  • Prominently place contact lists for your endurance events on your homepage. You may also want to include this option on other pages, like “news” or “contact us”.