Are you ready to get in the game?
To gamify is to transform an action into a game by adding points, badges and other interactive elements. From soda companies to airlines, brands of all kinds are using this strategy to boost participation and build customer loyalty. Gamification is becoming increasingly common in the endurance industry as well, via point tracking systems, multi-race incentives and more.
In this white paper, we’ll cover the basics and beyond to help you create a next-level gamification plan for your race event:
- Evaluate Gamification Options.
- Differentiate Your Program.
- Enhance the Experience.
- Avoid Common Risks.