Event Pricing Strategies that Make a Big Impact on Revenue
Increase Dollars Without Impacting Participants
Event directors generally don’t spend much time thinking about how to price their event year after year, which leaves too much opportunity on the table. ACTIVE's industry knowledge and experience working with over 10,000 events annually gives us insight into how event directors, especially those who are traditionally conservative with their fees, can take a strategic approach to creating event pricing best practices.
Learn the 5 elements of event pricing best practices to help you drive revenue and participation, including:
- Set your goals and get input
- Create urgency
- Determine when to open online registration
- Set price points
- Offer price breaks
Get the full details on event pricing strategies by downloading this guide now!
"Industry research tells us that most events are too conservative with their fees."
General Manager, Sports Division,