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Event Director Guides



Permits & Finances Learn about the two most important things needed to put on an event: permission and money. Presented in partnership with Anton Villatoro of RaceHQ. Profile of a Mob™-ster 2013 The Mob-ster Experience from Start to Finish 25 Free Ways to Promote Your Race You know about Facebook and Twitter, but what about Google Voice? Or Slideshare? There are tons of event promotion tools available that race directors can take advantage of. Social Media Playbook The purpose of this social media manual is to help you put together a strategy that will help you increase participant engagement and create the best event experience. How to Outsmart Facebook’s News Feed It’s estimated that 96% of fans NEVER return to your page after the initial “Like.” Event Pricing Strategies that Make a Big Impact on Revenue Event directors generally don’t spend much time thinking about how to price their event year after year, which leaves too much opportunity on the table. How to Capitalize on the Rise of the Experiential Consumer The participant landscape is undergoing a fundamental shift. 20 Race Director Mistakes to Avoid If you’re a rookie, or even an experienced race director, how can you avoid mistakes before they happen? How to Organize a Marathon Always had a passion for running? Want to help hundreds (if not thousands) of people get fit?
Get Found in Google Google has bumped out the Yellow Pages as the go-to source for information. So when people are looking for athletic events to participate in, they just "Google it." How to Organize a 5K Race When planning a 5K, whether it's your first time or your 100th, it helps to have a guide and we can give you exactly that. Online Registration Success By providing your participants with the option to register online, you’ve created an opportunity to grow your event exponentially Importance of Email E-mail is free, fast and proactive! How to Plan a Marathon Learn tips and tricks to planning a race event such as a half-marathon or marathon. If you're a seasoned or a new race event director you'll find this information useful when planning a marathon. Increase Event Revenue A few of the many ways we put our experience to work for you

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Dan Hill
Founder & CEO,
Electric Run

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