Event Director Guides



How to Organize a 5K Race 5Ks are great for fun, fitness and fundraising for a wide range of ages. This popular guide ensures that you won’t overlook important details, from the start to the finish line. How to Organize a Marathon A marathon is a big undertaking for both organizers and participants. With this comprehensive guide to launching your own 26.2, you’ll help hundreds (if not thousands) of people get fit. How to Organize a Fun Run Fun Runs may seem casual, but to stay fun, they require detailed planning on the part of organizers. Download our guide to learn how to choose a theme, plan a budget, get the right sponsors, and more. How to Plan a Charity Race From Picking the Race Type to Tips for Finding Sponsors … and More Importance of Email E-mail is free, fast and proactive! Race Director's Checklist To maximize the experience for participants and improve your event year after year, there are important milestones, not just before, but during and after the race. 25 Free Ways to Promote Your Race You know about Facebook and Twitter, but what about Google Voice? Or Slideshare? There are tons of event promotion tools available that race directors can take advantage of. Event Pricing Strategies that Make a Big Impact on Revenue Event directors generally don’t spend much time thinking about how to price their event year after year, which leaves too much opportunity on the table. Permits & Finances Learn about the two most important things needed to put on an event: permission and money.
20 Race Director Mistakes to Avoid If you’re a rookie, or even an experienced race director, how can you avoid mistakes before they happen? Social Media Playbook The purpose of this social media manual is to help you put together a strategy that will help you increase participant engagement and create the best event experience. How to Outsmart Facebook’s News Feed It’s estimated that 96% of fans NEVER return to your page after the initial “Like.” Profile of a Mob™-ster 2013 The Mob-ster Experience from Start to Finish Online Registration Success By providing your participants with the option to register online, you’ve created an opportunity to grow your event exponentially Get Found in Google Google has bumped out the Yellow Pages as the go-to source for information. So when people are looking for athletic events to participate in, they just "Google it." How to Capitalize on the Rise of the Experiential Consumer The participant landscape is undergoing a fundamental shift. Email Marketing Cheat Sheet for Race Directors Download our free guide, Email marketing Cheat sheet for Race Directors, to learn how to increase lead conversions and sales with email marketing. How to Increase Race Event Revenue There are numerous ways to grow race revenue. Download our guide to help you put together a strategy to increase your race revenue.

“The magnitude of marketing options with ACTIVE is incredible. They pretty much have developed a marketing option for every avenue a race director could possibly need...”
Jill Prichard, Race Director, World Famous Mud Run