Event Director Guides

Medical Preparedness
Medical Preparedness 101 for Races
Have you considered the medical preparedness of your endurance event? Avoid being caught off guard with this medical preparedness guide for races.
Should I Expand My Race
Should I Expand My Race by Dave McGillivray
Wondering if it's time to expand your race? Boston Marathon race director Dave McGillivray shares his expert tips on when the time is right to grow.
How to Plan a Turkey Trot
Plan your first Turkey Trot with the help of this guide from the ACTIVEWorks Endurance experts.
How to Organize a 5K Race
5Ks are great for fun, fitness and fundraising for a wide range of ages. This popular guide ensures that you won’t overlook important details, from the start to the finish line.
How to Organize a Marathon
A marathon is a big undertaking for both organizers and participants. With this comprehensive guide to launching your own 26.2, you’ll help hundreds (if not thousands) of people get fit.
Download ACTIVE's How to Organize a Fun Run Guide
How to Organize a Fun Run
Fun Runs may seem casual, but to stay fun, they require detailed planning on the part of organizers. Download our guide to learn how to choose a theme, plan a budget, get the right sponsors, and more.
Importance of Email
E-mail is free, fast and proactive!
How to Plan a Charity Race
From Picking the Race Type to Tips for Finding Sponsors … and More
Download ACTIVE's Race Director Checklist
Race Director's Checklist
To maximize the experience for participants and improve your event year after year, there are important milestones, not just before, but during and after the race.
25 Free Ways to Promote Your Race
You know about Facebook and Twitter, but what about Google Voice? Or Slideshare? There are tons of event promotion tools available that race directors can take advantage of.
Event Pricing Strategies that Make a Big Impact on Revenue
Event directors generally don’t spend much time thinking about how to price their event year after year, which leaves too much opportunity on the table.
Permits and Finances
Permits & Finances
Learn about the two most important things needed to put on an event: permission and money.
20 Race Director Mistakes to Avoid
If you’re a rookie, or even an experienced race director, how can you avoid mistakes before they happen?
Social Media Playbook
The purpose of this social media manual is to help you put together a strategy that will help you increase participant engagement and create the best event experience.
How to Outsmart Facebook’s News Feed
It’s estimated that 96% of fans NEVER return to your page after the initial “Like.”
Profile of a Mob™-ster 2013
The Mob-ster Experience from Start to Finish
Online Registration Success
By providing your participants with the option to register online, you’ve created an opportunity to grow your event exponentially
Get Found in Google
Google has bumped out the Yellow Pages as the go-to source for information. So when people are looking for athletic events to participate in, they just "Google it."
How to Capitalize on the Rise of the Experiential Consumer
The participant landscape is undergoing a fundamental shift.
How to Increase Race Event Revenue
There are numerous ways to grow race revenue. Download our guide to help you put together a strategy to increase your race revenue.
Email Marketing Cheat Sheet for Race Directors
Download our free guide, Email marketing Cheat sheet for Race Directors, to learn how to increase lead conversions and sales with email marketing.
How to Get Your City Behind Your New Race
Get tips from Boston Marathon race director Dave McGillivray on how to get your city to support your race.
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The magnitude of marketing options with ACTIVE is incredible. They pretty much have developed a marketing option for every avenue a race director could possibly need...
Jill Prichard, Race Director, World Famous Mud Run