Event Director Guides

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How to Organize a 5K Race
When planning a 5K, whether it's your first time or your 100th, it helps to have a guide and we can give you exactly that.
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Importance of Email
E-mail is free, fast and proactive!
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How to Plan a Charity Race
From Picking the Race Type to Tips for Finding Sponsors … and More
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How to Organize a Marathon
Always had a passion for running? Want to help hundreds (if not thousands) of people get fit?
Download ACTIVE's Race Director Checklist
Race Director's Checklist
To maximize the experience for participants and improve your event year after year, there are important milestones, not just before, but during and after the race.
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25 Free Ways to Promote Your Race
You know about Facebook and Twitter, but what about Google Voice? Or Slideshare? There are tons of event promotion tools available that race directors can take advantage of.
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Event Pricing Strategies that Make a Big Impact on Revenue
Event directors generally don’t spend much time thinking about how to price their event year after year, which leaves too much opportunity on the table.
Permits and Finances
Permits & Finances
Learn about the two most important things needed to put on an event: permission and money.
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20 Race Director Mistakes to Avoid
If you’re a rookie, or even an experienced race director, how can you avoid mistakes before they happen?
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Social Media Playbook
The purpose of this social media manual is to help you put together a strategy that will help you increase participant engagement and create the best event experience.
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How to Outsmart Facebook’s News Feed
It’s estimated that 96% of fans NEVER return to your page after the initial “Like.”
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Profile of a Mob™-ster 2013
The Mob-ster Experience from Start to Finish
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Online Registration Success
By providing your participants with the option to register online, you’ve created an opportunity to grow your event exponentially
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Get Found in Google
Google has bumped out the Yellow Pages as the go-to source for information. So when people are looking for athletic events to participate in, they just "Google it."
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How to Capitalize on the Rise of the Experiential Consumer
The participant landscape is undergoing a fundamental shift.
Download ACTIVE's How to Organize a Fun Run Guide
How to Organize a Fun Run
Organizing a fun run requires a lot of detailed planning on the race director’s behalf. Download our guide to learn how to choose a theme, plan a budget, getting the right sponsors and more.
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Email Marketing Cheat Sheet for Race Directors
Download our free guide, Email marketing Cheat sheet for Race Directors, to learn how to increase lead conversions and sales with email marketing.
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How to Increase Race Event Revenue
There are numerous ways to grow race revenue. Download our guide to help you put together a strategy to increase your race revenue.
Talk to an event specialist

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The magnitude of marketing options with ACTIVE is incredible. They pretty much have developed a marketing option for every avenue a race director could possibly need...
Jill Prichard, Race Director, World Famous Mud Run