Browse our library of whitepapers, guides, and how-to's to deepen your knowledge on a variety of event management topics — from marketing to technology to business strategy.
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Should I Expand My Race
by Dave McGillivray
Wondering if it's time to expand your race? Boston Marathon race director Dave McGillivray shares his expert tips on when the time is right to grow.
5Ks are great for fun, fitness and fundraising for a wide range of ages. This popular guide ensures that you won’t overlook important details, from the start to the finish line.
A marathon is a big undertaking for both organizers and participants. With this comprehensive guide to launching your own 26.2, you’ll help hundreds (if not thousands) of people get fit.
Fun Runs may seem casual, but to stay fun, they require detailed planning on the part of organizers. Download our guide to learn how to choose a theme, plan a budget, get the right sponsors, and more.
To maximize the experience for participants and improve your event year after year, there are important milestones, not just before, but during and after the race.
You know about Facebook and Twitter, but what about Google Voice? Or Slideshare? There are tons of event promotion tools available that race directors can take advantage of.
The purpose of this social media manual is to help you put together a strategy that will help you increase participant engagement and create the best event experience.
Google has bumped out the Yellow Pages as the go-to source for information. So when people are looking for athletic events to participate in, they just "Google it."