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Browse our library of whitepapers, guides, and brochures to deepen your knowledge on a variety of camp topics—from marketing to technology to business strategy.

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Browse our library of whitepapers, guides, and how-to's to deepen your knowledge on a variety of event management topics — 
from marketing to technology to business strategy.

Check back often! We’re busy creating new resources for you.

 

Should I Expand My Race
by Dave McGillivray

Wondering if it's time to expand your race? Boston Marathon race director Dave McGillivray shares his expert tips on when the time is right to grow.

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How to Plan a Turkey Trot

Plan your first Turkey Trot with the help of this guide from the ACTIVEWorks Endurance experts.

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How to Organize a 5K Race

5Ks are great for fun, fitness and fundraising for a wide range of ages. This popular guide ensures that you won’t overlook important details, from the start to the finish line.

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How to Organize a Marathon

A marathon is a big undertaking for both organizers and participants. With this comprehensive guide to launching your own 26.2, you’ll help hundreds (if not thousands) of people get fit.

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Featured Event Director Content

Sample Crisis Communication Plan

Natural disasters and credible threats are among the events that require race directors to communicate quickly and efficiently. This white paper provides a sample crisis communication plan for your endurance event.

27 Event Email Templates

Use these templates to get standard event messages out ASAP

Gamification and Beyond

How to Create Rewarding Endurance Experiences.

How to Organize a Fun Run

Fun Runs may seem casual, but to stay fun, they require detailed planning on the part of organizers. Download our guide to learn how to choose a theme, plan a budget, get the right sponsors, and more.

Importance of Email

E-mail is free, fast and proactive!


How to Plan a Charity Race

From Picking the Race Type to Tips for Finding Sponsors … and More

Race Director's Checklist

To maximize the experience for participants and improve your event year after year, there are important milestones, not just before, but during and after the race.

25 Free Ways to Promote Your Race

You know about Facebook and Twitter, but what about Google Voice? Or Slideshare? There are tons of event promotion tools available that race directors can take advantage of.

Event Pricing Strategies that Work

Learn about the pricing strategies every Event Director should know to impact revenue.

Permits & Finances

Learn about the two most important things needed to put on an event: permission and money.

20 Race Director Mistakes to Avoid

If you’re a rookie, or even an experienced race director, how can you avoid mistakes before they happen?

Social Media Playbook

This Playbook will help you fine-tune your social strategy across multiple platforms to drive registrations, increase participant engagement and more.

Outsmart Facebook’s News Feed

It’s estimated that 96% of fans NEVER return to your page after the initial “Like.”

Profile of a Mob™-ster 2013

The Mob-ster Experience from Start to Finish

Online Registration Success

By providing your participants with the option to register online, you’ve created an opportunity to grow your event exponentially

Get Found in Google

Google has bumped out the Yellow Pages as the go-to source for information. So when people are looking for athletic events to participate in, they just "Google it."

Rise of the Experiential Consumer

The participant landscape is undergoing a fundamental shift.

How to Increase Race Event Revenue

There are numerous ways to grow race revenue. Download our guide to help you put together a strategy to increase your race revenue.

Email Marketing Cheat Sheet

Download our free guide, Email marketing Cheat sheet for Race Directors, to learn how to increase lead conversions and sales with email marketing.

How to Get Your City Behind Your Race

Get tips from Boston Marathon race director Dave McGillivray on how to get your city to support your race.

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