Local Events Newsletter Advertising

Geo-targeted newsletter delivered every two weeks, highlighting upcoming events in the reader’s local area including races, sports, leagues, and training programs within 100 miles.

• More than 1,000,000 national subscribers.
• 18-22% open rate
• 5 featured event spots
• Upcoming events randomly selected from our database based on zip code / demographic area
• 8 advertising spots
• Opt-out subscription process

Local Events Advertising Opportunities

Featured Event

• Tile Ad
• Spotlight Event
• Advertorial

Active Searchable Calendar

Every day, millions of athletes look to Active’s searchable database of over 100,000 events in 5,000 cities for information on events in their area. Athletes interested in participating in Thunder Road can search and register for the event in minutes.

Active Homepage Ad

Spotlighted as a “Featured Event” on the Active splash page, Charlotte’s Thunder Road Marathon gains maximum exposure with athletes even before a calendar search is made.

Custom Registration Site

A customized online registration site matches the look and feel of the Thunder Road Marathon homepage. Event logos and colors, sponsor information, Web site features and race day details contribute to the event’s brand awareness.

HTML E-mails

We work with the Thunder Road team to deliver consistent, targeted messages with visual impact by designing high-quality HTML E-mails. We administer list preparation, management, and delivery to the event’s E-mail database, including participants from previous events.