You know about Facebook and Twitter, but what about Google Voice? Or Slideshare? There are tons of tools available that race directors can take advantage of to promote their events. And best yet, they’re free. We’ve assembled twenty five of our favorite (and most effective) ways to get the word out about your event.

• 14 ways to promote online
• 11 ways to promote offline

Whether you’re an aspiring race director, a rookie, or a veteran, you can never have enough ways to promote your race. Use these tips to get started right away—each one gives you practical advice on promotion and may even give you some new ideas along the way.

Here are three tips to get you started:

1. Create a Slideshare presentation with details and links
2. Include a registration link in your email signature
3. Get a booth at the finish line of other endurance events

To learn all twenty five free ways to promote your race, download the eBook.