Marathon Software


If you want to increase participation at your next event, you’ve come to the right place. ACTIVE has exclusive access to an audience of millions of marathoners, half marathoners, and endurance athletes of all types. Our marathon software includes marketing tools to help you get them on your start line, including:

  • – Get a free listing and site-wide exposure to our 2.5 million+ unique monthly visitors
  • Affiliate Network – Get free distribution of your event listing to the websites of our 700+ affiliate network partners, such as, ESPN, Runner’s World,, and more
  • Facebook – Our social sharing integrations help your registration listing go viral to your registrants’ friends, as well as to our 1+ million fans and followers
  • Advanced Marketing Opportunities - We offer a variety of paid promotional opportunities (emails, ads, features, etc) that extend your reach even further and fit any budget


ACTIVE’s marathon software is built specifically for events like yours, helping you cut down on admin work while increasing your efficiency on the day-to-day tasks:

  • Registration and Payments – Securely process registration and payments online
  • Mobile Access – Register and check in participants on race day or at expos with the ACTIVE On-Site mobile app
  • Teams – Change captains, transfer categories, cancel a single team member registration, and more from one single Team Management portal
  • Fundraising – Solicit and collect funds with an integrated fundraising solution
  • Volunteers - Recruit, manage, and deploy your helpers easily
  • Merchandise – Sell event gear and other souvenirs as part of the registration process
  • Reporting - Analyze trends and drill into participant demographics with detailed data insight reports
  • Support - Get help from a dedicated account manager and technical support team


You’ve got a marathon to plan, so let us help you keep participants happy, with less effort. These tools will help you easily build loyalty:

  • Participant Self-Editing - Allow participants to update their personal info and transfer race numbers on their own
  • VIP Tools - Create a special experience for VIPs with unique registration URLs, emails, and more
  • Coupon Codes – Generate coupon codes easily to offer different prices for different groups
  • Training Plans – Keep participants motivated and generate additional event revenue with custom training plans
  • Registration Protector – Enforce your no-refund policy with Registration Protector, a $7 option participants can purchase to safeguard registration fees for both them and you
  • Participant Support – Divert all participant registration questions to our support teams, saving you hours of time
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Pacific Sports has been working with ACTIVE Network since 1999. In those days, it was like the Wild West. Many companies – most were mom-and-pop operations – were mingling their registration monies with operating costs, which meant the sky could fall at any moment...ACTIVE brought legitimacy and sound fiscal practices to the online registration industry.
Jack Caress, CEO,
Pacific Sports LLC