Though he earned a degree in Business Administration at The University of Texas at Arlington, focusing on Finance, and started his career in mortgage and commercial real estate, Brian, a lifelong athlete, found his calling in the endurance space in 2010.
From his experience as a race director for Racing Systems and The Original Mud Run (where he gained experience with IPICO Race Timing Systems), he has been in the trenches and “making the doughnuts” at 4am on race days. Wearing many hats—such as business development, marketing, live TV spots, emcee, volunteer coordinator and festival designer, just to name a few—he has always focused on creating memorable experiences that drive people to get off the couch and get active. Brian also has an aptitude for helping people develop the processes for amazing events.
And now, Brian brings his 360° knowledge—as both a producer and a participant in the endurance event process—to the timing solution industry. He’s well-versed with ACTIVEWorks Endurance software and IPICO’s Timing Systems hardware. “IPICO’s durability, reliability and accuracy made it the only choice for us when we were faced with the task of producing accurate times in a challenging environment for highly competitive participants,” he says.
Brian currently participates in activities such as triathlons, cycling, and running (pavement and trails) events. “Since I’m no longer producing events, I relish the opportunities to get out and see events live, and interact with the people creating these experiences. It gives me the chance to see what’s happening in the market. Witnessing—live—the end result of our activities is the best way to stay connected to those we serve. Relationships and learning about who we serve, their goals and their passions, is the best way to assist and enhance their efforts.”
As if all these attributes and experiences aren’t enough, Brian has a dry wit and lives by the Lucius Annaeus Seneca credo, “It is not because things are difficult that we do not dare, it is because we do not dare that they are difficult.”
Sounds pretty awesome to us. Welcome aboard, Brian!