Brighton Marathon timing with 13,000 finishers

At ACTIVE Network, we love to see innovative and unique ways that our customers are using our technology. On April 18, Brighton Marathon & BM10K partnered with ACTIVE to utilize the full suite of event management lifecycle solutions.

start_1_0Brighton incorporated our IPICO dual frequency RFID system with ACTIVE Timing and ACTIVE Results to accurately and precisely track and time almost 13,000 finishers, resulting in nearly 154,000 separate splits recorded. 

As the world grows increasingly mobile-first oriented, race directors are looking to incorporate mobile technology into their race-day experience. In a groundbreaking event, the organizer and timer were able to quickly configure timing equipment with a user-friendly graphic interface, easily flag timing discrepancies, and automatically highlight results and publish split points for the first time ever on a mobile device.

Participants loved the results! With the unique approach, it’s no wonder that onsite registrations for next year’s event increased by 160% compared to last year! Count us in!

You can view the official press release with complete detail of the event, technology highlights and more. For more information about ACTIVE Timing and IPICO timing products, please contact an IPICO representative.