Souvenir Shoe Tags given to 2015 Virgin Money London Marathon Runners

London Tag



The Virgin Money London Marathon upped the ante for runners by providing them with a commemorative shoe tag on the 35th anniversary of the race.




The Souvenir Tag

The shoe tag celebrates the marathon with a photo from the inaugural race back in 1981, when the first marathon winners Dick Beardsley and Inge Simonsen crossed the finish line together. After contending a close race for more than 26 miles, the two winners quickly chose to cross the finish line together and win the race hand-in-hand. This moment was especially moving for both elites, as neither had yet won a marathon during their career.

This special moment was printed on the timing chips that were affixed to the shoes of all London Marathon runners. Each step of the race represented the timeliness and passion of the marathon, and was a part of all 26.2 miles for the 37,675 runners who participated.

The ACTIVE Network | IPICO timing tag was created exclusively for the Virgin Money London Marathon and serves as a special memento for all participants in what is one of London’s greatest events. Marathoners were able to take the timing chip home with them, offering a daily reminder of their incredible achievement.


The Marathon

ACTIVE Network | IPICO race timing system was used at the 35th running of the Virgin Money London Marathon, the biggest race in the event’s history by almost 1,000 participants. More than 37,500 runners finished this year’s event, setting three new world records and seeing a new course record set no fewer than six times.

For the sixth consecutive year, ACTIVE Network | IPICO’s timing technology timed runners with a industry-leading, dual frequency RFID system, which also included the commemorative tag to celebrate the marathon’s milestone anniversary. The Virgin Money London Marathon, held in London, is the third- largest running event in the United Kingdom and part of the Abbott World Marathon Majors.