Marathon runs 35th edition with efficient race software solutions and innovative green initiatives
Voted “Best Marathon for Families”, the Marine Corps Marathon (MCM) continues a combined tradition of dedication, sportsmanship and patriotism in Washington, DC. Hosting over 22,000 participants each year, runners from all walks of life have participated in MCM, earning it the nickname “The People’s Marathon.” For 35 years, MCM staff has taken pride in offering a world-class event that is known as one of the best-organized marathons in the world. On race weekend, MCM also hosts a 10K and Healthy Kids Fun Run, in addition to various other endurance events throughout the year. All told, the event organizers serve approximately 60,000 participants annually. MCM celebrated its 35th anniversary on October 31, 2010 and consistently sells out every year. It is also an industry leader for its green initiatives and was awarded silver-level certification by the Council for Responsible Sport.
With national landmarks dotting the course and perfect fall weather, MCM has always been a huge attraction for runners. Plus, its operations run like clockwork, especially with the help of thousands of Marine volunteers. With such strong support and popularity, MCM’s main challenge has been to stay ahead of the marathon management curve and continually add new features to improve the event. Beginning in 2004, MCM teamed up with Active Network to implement online race registration and technology that encompasses some of the best management and marketing services in the industry. Together, Active and MCM have worked together to beat expectations and create the experience of a lifetime for runners. “Active is a leader in race technology,” mentions Angela Huff, MCM’s Deputy Director. “A lot of what we’ve accomplished is due to Active’s help. You put into action what we need done.”
Active provides MCM with a complete one-stop-shop for its technology needs. Here is a quick overview of the features that MCM uses most:
MCM takes its environmental responsibilities seriously and was recently awarded silver-level certification from the Council for Responsible Sport, becoming the largest event to date to earn this distinction. Athletes for a Fit Planet consults and provides on-site support for the MCM’s eco-initiatives.
With MCM, there will always be new events and exciting things that are offered to participants each year. The marathon is know for leading the industry with the latest technology and race software solutions to further its reputation as one of the best run, most well-respected events in the world. Active is committed to helping MCM put into play any ideas it has to improve the event in the years to come.
“I have the ideas and I tell Active. And then you actually do it. That’s what I love about you guys I’ve never heard ‘no we can’t do it’.”
Deptuy Director, Marine Corps Marathon