“Best Destination Marathon” runs marathon management 100% online and is Gold Certified for green initiatives
The Big Sur International Marathon (BSIM) is a non-profit organization that serves the community by providing a world-class marathon and related fun events that raise money to benefit local charities, while promoting health and fitness. The event takes place on coastal Highway One in California, which showcases one of the most scenic and pristine stretches of shoreline in the world. With such a beautiful course, it’s no wonder Runner’s World magazine dubbed BSIM as one of the three best marathons in America as well as the nation’s Best Destination Marathon. Immensely popular, BSIM celebrated its 25th anniversary in 2010 and has already sold out for the 2011 event. For a marathon that consistently sells out every year, this is its earliest sell out date yet! BSIM is also an industry leader for its green initiatives and was awarded a Gold Certification by the Council for Responsible Sport for both its November Half Marathon and April Marathon.
In addition to the marathon, Big Sur also hosts a half marathon, mud run, and several shorter distance fun runs. All combined, the events attract approximately 20,000 runners and walkers annually.
BSIM’s attractive location and well-run course has been a strong draw for runners since its inception a quarter of a century ago. With their event in such high demand, BSIM event organizers make a significant effort to be industry leaders in marathon management. To meet (and beat) the expectations of thousands of participants year after year, BSIM needs to have the best resources to communicate with and register runners. In 2005, BSIM enlisted Active Network to provide easy, affordable technology for online race registration, website design and marketing services. Active’s wrap-around solutions automate manual tasks, making BSIM’s operations more efficient and paperless.
After more than five years with Active, BSIM is operating 100% online. “It works great,” mentions Sally Smith, Registrar and Website Manager for BSIM. “The whole system has some nice features that make our lives easier on a daily basis.” Here are a few of the top functions used by BSIM:
BSIM is part of Active Network’s “Go Green” marathon management program and has taken a Pledge of Sustainability. BSIM also earned a Gold Certification for its greening efforts in the 2010 race. Cited as “one of the most progressive events in the world,” the certification was awarded by the Council for Responsible Sport, a non-profit organization dedicated to raising the level of environment and social responsibility in sporting events.
Below are some of the measures BSIM took to divert waste, in turn saving money by reducing hauling costs and disposal fees:
Sally and all of the Big Sur event organizers realize the importance of taking steps to increase environmental sustainability. Their efforts to reduce, reuse, and recycle go a long way towards keeping their community “green and pristine,” ensuring it remains a top running destination.
From race registration software to online marketing techniques to green initiatives, BSIM is ahead of the curve when it comes to marathon management. The event will continue to work hand-in-hand with Active Network to provide the easiest, best resources to facilitate communication and give runners the experience of a lifetime. For 2011 and beyond, BSIM is dedicated to living up to its reputation as one of the most scenic, best run and greenest events in the nation.