In mid-January, Facebook CEO Mark Zuckerberg presented Graph Search as Facebook’s new social search engine. It’s still in beta mode, but event directors need to know what’s coming their way.

Graph Search pulls four things into one searchable place: people, places, interests, and photos. With those all available, it’s possible for Facebookers to search for and find results such as ‘friends who like running’ or ‘pictures I liked’ or ‘events near Boston my friends have been to.’ Click here to take a look at Graph Search.

Why does this all matter to event directors? Because you may need to make some changes so your event’s Facebook page stands out. Here are 4 steps you can take right now to prepare for the new Graph Search:  Continue reading →

When Facebook went public on May 18, it didn’t quite live up to its high expectations and now the pressure is on to be profitable. As with many post-IPO companies, the philosophy of Facebook is changing—shifting away from the concerns of its users and towards its shareholders. The world’s largest social network has made multiple small updates since its first day of trading and today’s post is for race directors who manage Facebook pages for their event. Here are important updates that you need to know about: Continue reading →