If you scroll through your participant database, it probably makes you feel warm and fuzzy that you have so much background info. You know who is a current registrant, who isn’t registered this year but did your event three years ago, who is in each age group, etc…which helps you target your emails and other marketing channels to reach the right people at the right time.
You can get similar info on your Facebook fans, using that data to make better posts that get better results. It’s called Facebook Insights and here are three parts of this tool that you can use to figure out who is interacting with your page and what they want: Continue reading
