We’re sure you’ve noticed the hyper-customized suggestions that certain businesses and services are delivering to you online. For example, Amazon will show you your “Recently Viewed” items or “Customers Who Bought This Also Bought” ads; Facebook will display “Suggested Posts” in your News Feed that are based on your activity/interests; or retailers like Nordstrom will display ads for clothes that are similar to the item you are viewing. Yes, it can be a little creepy that these inhuman websites know you so well, but this increasing level of customization is working—it has proven to increase revenue because it is giving people a personalized, targeted experience.
One company in particular is doing some interesting customer “suggestions” that gave us a few good ideas. Spotify, a digital music service (and one of our favorite ways to stream hot tunes), not only makes suggestions for new music based on what you and your friends have listened to (it integrates with Facebook), but it also does three other things that event directors can learn from.
Here are three types of Spotify suggestions and how you can use them: Continue reading