This is a guest post from Leslie Prevish, founder of Prevish Marketing, runner, triathlete, and expert on marketing to women. With female participation rising dramatically in endurance events, Leslie offers advice on how event directors can attract girls with grit.
“These girls are future leaders,” I said, as I watched pony-tails fly and muddy faces grimace during the freezing cold Cyclocross Nationals Junior bike race. Girls with Grit. They’re participants in life; not observers. And they bring others along for the ride. How can you get these chicks with steel ovaries to your events; taking advantage of a goldmine for profit and referrals?
Find “Adventurous Ashley”
She can be a tomboy. She can be a feminine flirt. But, “Adventure Ashley” is always up for adventure. She wants respect … from the boys and the girls. Independence is her middle name. Though sometimes she wants the company of other like-minded women, and men. Where is she? Dating your current event participants perhaps? Or, she’s out enjoying another sport, solo or with others.
Adventurous women are everywhere there’s action: climbing gyms, mountain bike trails, and I bet a few hang out at the pool hall. She enjoys pushing her limits and feeling her heart and mind accelerate. Don’t waste a bunch of money on mall kiosks. Yes, many women frequent Continue reading