This is a guest post from Eitan Hefetz, founder and CEO of Pic2Go Ltd.
Photography has been part of running events since the early days of races emerging as a popular leisure and recreation activity. Runners who sometimes train for months love to get their moments of achievement memorized in great photos.
The Old Model
For years the dominant business model driving racing events photography was selling photos to athletes. This model is becoming challenging for race photographers. People are taking and sharing photos using their smartphones and are reluctant to pay for the official event photos.
Yet, at the same time, race finishers are still enthusiastic about sharing their race experience with their friends, particularly via their social media profiles.
The New Model
Sponsored race photography offers an alternative, up-to-date model. The race or (most probably) the race sponsors pay for having photos taken and instantly posted to athletes’ Continue reading