This is a post from Justin Ramers, Director of Digital and Social Media at ACTIVE Network
If you’re like most race directors, you spend a lot of time thinking about the logistics of event day itself. But in today’s social media driven world, the actual event is only half of the equation when it comes to the experience. For anyone with a Facebook, Twitter or Instagram account, a huge part of the experience is sharing it online with friends and family.
Across the industry, most events severely underinvest in the online and social components of the event. But the good news is a little bit goes a long way in these areas. As long as you put some effort into the digital components of your event, you will find the benefits can be exponential.
Here are 5 simple tips to start you on the right path to creating a social media powered event.
1) Content is king
Content is the foundation of social media and creating quality content is vital for success. But “content” can be much more (and simpler) than writing articles or even blog entries. Pictures, Continue reading