This is our second guest post from Eitan Hefetz, founder and CEO of Pic2Go Ltd.
Sponsored social media race photography is an emerging event trend that gives participants race photos for free in order to increase social media sharing. The photos are branded with the race or sponsors logo and have the potential to reach a huge audience of friends and family of the athletes via their social network. Optimally the photos would be posted to social media live during the race – utilizing advanced bib number recognition software, race photo-tagging and a social media distribution platform.
Here are 5 ways the sponsored social media photography model benefits not only your event, but your sponsors as well:
Running a marathon is a unique experience which takes months of training and preparation. Reaching the finish line is a personal achievement most people are proud of and love to share through social media.
When you post participants’ race photos, you’re helping them celebrate their achievement and simultaneously driving massive social media engagement via “likes,” “shares,” and Continue reading