2 Simple Ways This Fundraising Team Keeps Racers Coming Back

team muscle makers image blog 1

A conversation with an airport security agent, while returning home after her first half marathon at Walt Disney World, sparked the idea for organizing a charity running team for Team Muscle Makers for UCMD President Melissa Mayorgas.

“The TSA agent (I was wearing my medal) asked me what charity I was running for,” Mayorgas said. “I said I didn’t run for a charity, I just wanted to try to do this. So, the entire flight home from Orlando to L.A., I just kept thinking, why don’t I do this for charity?”

And, in 2012, Team Muscle Makers was born. Inspired by Mayorgas’ son’s medical condition, Team Muscle Makers is a charity running organization that raises funds for muscular dystrophy and recruits charity running teams as an official runDisney charity. Continue reading

We’ve Got Your Back: Race Day is Over…Now What?

finishlineRace day is over! Congratulations on hosting another excellent event. You’ve been hard at work for months to ensure that your event came together nicely. Now that the excitement has slowed and you’re back at home, it’s time for a little rest and relaxation. You deserve a nice, long, and (hopefully) enjoyable break before thinking about your next event. No need to worry! We want to help, so we’ve put together a list of resources to assist you in wrapping up. Continue reading

5 Ways Sponsored Social Media Photography Benefits Your Event Sponsors

This is our second guest post from Eitan Hefetz, founder and CEO of Pic2Go Ltd.

Sponsored social media race photography is an emerging event trend that gives participants race photos for free in order to increase social media sharing. The photos are branded with the race or sponsors logo and have the potential to reach a huge audience of friends and family of the athletes via their social network. Optimally the photos would be posted to social media live during the race – utilizing advanced bib number recognition software, race photo-tagging and a social media distribution platform.

Here are 5 ways the sponsored social media photography model benefits not only your event, but your sponsors as well:

1. Engagement

Running a marathon is a unique experience which takes months of training and preparation. Reaching the finish line is a personal achievement most people are proud of and love to share through social media.

When you post participants’ race photos, you’re helping them celebrate their achievement and simultaneously driving massive social media engagement via “likes,” “shares,” and Continue reading

Tweet Ideas – Before, During & After Your Event

A few weeks ago we launched our mighty Social Media Playbook, a detailed guide that explains the five major social channels and how to use them. There’s a lot of great stuff in that 30-pager, but we realize you may not have time to read it all.

To help you cut to the chase, we’d like to bring your attention to some sections in the Playbook that give specific, actionable ideas on how to use social media before, during, and after your event. Go to these pages:

  • Page 15 – How to Use Facebook Before, During & After the Event
  • Page 20 – How to Use Twitter Before, During & After the Event
  • Page 24 – How to Use You Tube Before, During & After the Event
  • Page 27 – How to Use Google+ Before, During & After the Event
  • Page 30 – How to Use Pinterest Before, During & After the Event

Continue reading

Tracking Down the People Who ALMOST Registered for Your Event

distractedWe all can get a little (or a lot) distracted. We start to do something and get sidetracked, and then forget what we were originally trying to do. Sound familiar? That’s just reality!

When it comes to our race registration technology, we want it to be really easy to use for both event directors and participants, but we also want it to accommodate these real-life situations. We know it could be the easiest registration system in the universe, but the baby would start crying, or the phone would ring, or a trending tweet would pop up and poof! Your potential participant has been distracted and dropped out of the registration path.

The good news is that there is a way combat this predilection for distraction. It’s called the Continue reading

Sponsored Race Photography – An Emerging Model

This is a guest post from Eitan Hefetz, founder and CEO of Pic2Go Ltd.

finish-line-photoPhotography has been part of running events since the early days of races emerging as a popular leisure and recreation activity. Runners who sometimes train for months love to get their moments of achievement memorized in great photos.

The Old Model
For years the dominant business model driving racing events photography was selling photos to athletes. This model is becoming challenging for race photographers. People are taking and sharing photos using their smartphones and are reluctant to pay for the official event photos.

Yet, at the same time, race finishers are still enthusiastic about sharing their race experience with their friends, particularly via their social media profiles.

The New Model
Sponsored race photography offers an alternative, up-to-date model. The race or (most probably) the race sponsors pay for having photos taken and instantly posted to athletes’ Continue reading

How to Outsmart Facebook’s News Feed (Free Guide)


Ever feel like it’s an epic “man against machine” battle when you post on Facebook? Fighting against all that other noisy content to get your message seen isn’t easy, but with the right strategy, it can be done.

The first thing you need to do is get priority in the News Feeds of the people who have “liked” your page. The News Feed is the electronic equivalent of Main Street because it’s where the majority of the traffic and activity goes down. Facebook uses an algorithm to prioritize who sees what in the News Feed, which means you need to know how that algorithm works so you can outsmart it. Hence our new, aptly named event director guide: “How to Outsmart Facebook’s News Feed.”

Click below to check it out and learn how you can win that daily battle with Facebook:


The Ultimate Social Media Playbook for Endurance Events

playbookSocial media is kinda like Miley Cyrus–everyone is talking about it, but very few people know what’s really going on and no one knows what’s coming next. It’s obvious that social media is really important for participant engagement, so today’s post is about getting rid of all that hype and getting down to what’s real. We’re going to teach you (almost) everything we know about social media in one fell swoop.

We called up a few people who are social media experts, including our in-house director of digital and social media, Justin Ramers, and pooled their knowledge to create the ultimate playbook for event directors. This is no rinky-dink high-level one-pager–we put some serious time into writing a detailed guide that we hope will be incredibly useful to you. This bad boy takes you through the five major social channels, describing them and giving ideas on how to use them before, during and after your event. Plus, we define common social media terms and teach you tools for analytics and results.

If you’ve been looking for a play-by-play social media guide, you’ve found it:


5 Tips to Supercharge Your Event with Social Media


This is a post from Justin Ramers, Director of Digital and Social Media at ACTIVE Network

If you’re like most race directors, you spend a lot of time thinking about the logistics of event day itself. But in today’s social media driven world, the actual event is only half of the equation when it comes to the experience. For anyone with a Facebook, Twitter or Instagram account, a huge part of the experience is sharing it online with friends and family.

Across the industry, most events severely underinvest in the online and social components of the event. But the good news is a little bit goes a long way in these areas. As long as you put some effort into the digital components of your event, you will find the benefits can be exponential.

Here are 5 simple tips to start you on the right path to creating a social media powered event.

1) Content is king
Content is the foundation of social media and creating quality content is vital for success. But “content” can be much more (and simpler) than writing articles or even blog entries. Pictures, Continue reading

Calling All Customers: Free ACTIVE.com Promotions for Winter Categories

Race_Director_coneOur next free promotional opportunity is here! If you’re an ACTIVE customer, you can nominate your event for a chance to be featured on ACTIVE.com. Millions of participants come to our site every month to read articles like 13 Scenic Century Rides or 9 Unique Triathlons Across the Country, and we want our customers to highlighted on these highly trafficked pages. And did we mention it’s free?

If your event falls into one of these categories, email us at PromoteYourEvent@ACTIVEnetwork.com:


  • Scenic Spring Half Marathons: Deadline to submit your event is 1/31/2014
  • Running Races in Wine Country:  Deadline to submit your event is 2/1/2014
  • Races with the Best Post-Race Parties: Deadline to submit your event is 2/5/2014


Here’s how to nominate your event: Continue reading