Tweet Ideas – Before, During & After Your Event

A few weeks ago we launched our mighty Social Media Playbook, a detailed guide that explains the five major social channels and how to use them. There’s a lot of great stuff in that 30-pager, but we realize you may not have time to read it all.

To help you cut to the chase, we’d like to bring your attention to some sections in the Playbook that give specific, actionable ideas on how to use social media before, during, and after your event. Go to these pages:

  • Page 15 - How to Use Facebook Before, During & After the Event
  • Page 20 - How to Use Twitter Before, During & After the Event
  • Page 24 - How to Use You Tube Before, During & After the Event
  • Page 27 - How to Use Google+ Before, During & After the Event
  • Page 30 - How to Use Pinterest Before, During & After the Event

Continue reading

Tracking Down the People Who ALMOST Registered for Your Event

distractedWe all can get a little (or a lot) distracted. We start to do something and get sidetracked, and then forget what we were originally trying to do. Sound familiar? That’s just reality!

When it comes to our race registration technology, we want it to be really easy to use for both event directors and participants, but we also want it to accommodate these real-life situations. We know it could be the easiest registration system in the universe, but the baby would start crying, or the phone would ring, or a trending tweet would pop up and poof! Your potential participant has been distracted and dropped out of the registration path.

The good news is that there is a way combat this predilection for distraction. It’s called the Continue reading

Sponsored Race Photography – An Emerging Model

This is a guest post from Eitan Hefetz, founder and CEO of Pic2Go Ltd.

finish-line-photoPhotography has been part of running events since the early days of races emerging as a popular leisure and recreation activity. Runners who sometimes train for months love to get their moments of achievement memorized in great photos.

The Old Model
For years the dominant business model driving racing events photography was selling photos to athletes. This model is becoming challenging for race photographers. People are taking and sharing photos using their smartphones and are reluctant to pay for the official event photos.

Yet, at the same time, race finishers are still enthusiastic about sharing their race experience with their friends, particularly via their social media profiles.

The New Model
Sponsored race photography offers an alternative, up-to-date model. The race or (most probably) the race sponsors pay for having photos taken and instantly posted to athletes’ Continue reading

How to Outsmart Facebook’s News Feed (Free Guide)

Out-Smart

Ever feel like it’s an epic “man against machine” battle when you post on Facebook? Fighting against all that other noisy content to get your message seen isn’t easy, but with the right strategy, it can be done.

The first thing you need to do is get priority in the News Feeds of the people who have “liked” your page. The News Feed is the electronic equivalent of Main Street because it’s where the majority of the traffic and activity goes down. Facebook uses an algorithm to prioritize who sees what in the News Feed, which means you need to know how that algorithm works so you can outsmart it. Hence our new, aptly named event director guide: “How to Outsmart Facebook’s News Feed.”

Click below to check it out and learn how you can win that daily battle with Facebook:

Facebook_Newsfeed

The Ultimate Social Media Playbook for Endurance Events

playbookSocial media is kinda like Miley Cyrus–everyone is talking about it, but very few people know what’s really going on and no one knows what’s coming next. It’s obvious that social media is really important for participant engagement, so today’s post is about getting rid of all that hype and getting down to what’s real. We’re going to teach you (almost) everything we know about social media in one fell swoop.

We called up a few people who are social media experts, including our in-house director of digital and social media, Justin Ramers, and pooled their knowledge to create the ultimate playbook for event directors. This is no rinky-dink high-level one-pager–we put some serious time into writing a detailed guide that we hope will be incredibly useful to you. This bad boy takes you through the five major social channels, describing them and giving ideas on how to use them before, during and after your event. Plus, we define common social media terms and teach you tools for analytics and results.

If you’ve been looking for a play-by-play social media guide, you’ve found it:

CTA-SMPlaybook

5 Tips to Supercharge Your Event with Social Media

socialmedia4_news

This is a post from Justin Ramers, Director of Digital and Social Media at ACTIVE Network

If you’re like most race directors, you spend a lot of time thinking about the logistics of event day itself. But in today’s social media driven world, the actual event is only half of the equation when it comes to the experience. For anyone with a Facebook, Twitter or Instagram account, a huge part of the experience is sharing it online with friends and family.

Across the industry, most events severely underinvest in the online and social components of the event. But the good news is a little bit goes a long way in these areas. As long as you put some effort into the digital components of your event, you will find the benefits can be exponential.

Here are 5 simple tips to start you on the right path to creating a social media powered event.

1) Content is king
Content is the foundation of social media and creating quality content is vital for success. But “content” can be much more (and simpler) than writing articles or even blog entries. Pictures, Continue reading

Calling All Customers: Free ACTIVE.com Promotions for Winter Categories

Race_Director_coneOur next free promotional opportunity is here! If you’re an ACTIVE customer, you can nominate your event for a chance to be featured on ACTIVE.com. Millions of participants come to our site every month to read articles like 13 Scenic Century Rides or 9 Unique Triathlons Across the Country, and we want our customers to highlighted on these highly trafficked pages. And did we mention it’s free?

If your event falls into one of these categories, email us at PromoteYourEvent@ACTIVEnetwork.com:

 

  • Scenic Spring Half Marathons: Deadline to submit your event is 1/31/2014
  • Running Races in Wine Country:  Deadline to submit your event is 2/1/2014
  • Races with the Best Post-Race Parties: Deadline to submit your event is 2/5/2014

 

Here’s how to nominate your event: Continue reading

Putting Out an AP Message – Always Promote!

woman_phoneThe other day a client called us and she was upset. (We’ll call her Shelly, after my favorite aunt.) Shelly had posted her event on a bunch of free websites such as ACTIVE.com, but the registrations weren’t flooding in. ‘What’s the problem?’ she asked us.

That got us thinking that there might be a lot of organizers out there who might not understand that event promotion is an ongoing, holistic effort. Shelly’s free event listing on ACTIVE.com is just the first step–it’s exposure to people who are looking for activities. But it’s important for Shelly to remember she’s still competing with lots of other events, even when she’s advertising to a highly targeted audience like ACTIVE.com. That means it’s going to take continual work and marketing efforts to keep those registrations coming in…so always be promoting!

“Ok, so where do I start?” Shelly asked. Good question. Between social media, Continue reading

What’s the Difference? Explaining the Top Social Media Channels

social-media-channelsWhich social media channel will work best for my event? What’s are the up-and-comer channels that I should be aware of? What’s the difference between them all?!

These are common questions, both within the endurance industry and across other industries as well, so you’re not alone if you have them running through your head. To help us all out, we asked our social media nerds here at ACTIVE to give us a simple, straightforward list of the top social media channels and what they’re good for:

Facebook
Think of it like a mini-website. Use it to: Continue reading

Promote Your Event Better with New Advertising Programs

Marketing is on our minds this week and we’ve got two new things to share that will help you promote your event better, and more affordably.

 InstantAds1. New Instant Ads Features
Have you checked out Instant Ads yet? Our name-your-price advertising tool is now easier to use and is more automated so the guesswork is taken out of setting up a campaign. In just two steps, you can be up and running.

 

  • Edit your ad in-line and see how it will appear on ACTIVE.com
  • Receive advice on how to optimize your ad
  • Set your custom budget

Plus, you can now get new advertorial placements on the Web as well as in Continue reading