The other day a client called us and she was upset. (We’ll call her Shelly, after my favorite aunt.) Shelly had posted her event on a bunch of free websites such as ACTIVE.com, but the registrations weren’t flooding in. ‘What’s the problem?’ she asked us.
That got us thinking that there might be a lot of organizers out there who might not understand that event promotion is an ongoing, holistic effort. Shelly’s free event listing on ACTIVE.com is just the first step–it’s exposure to people who are looking for activities. But it’s important for Shelly to remember she’s still competing with lots of other events, even when she’s advertising to a highly targeted audience like ACTIVE.com. That means it’s going to take continual work and marketing efforts to keep those registrations coming in…so always be promoting!
“Ok, so where do I start?” Shelly asked. Good question. Between social media, Continue reading
Which social media channel will work best for my event? What’s are the up-and-comer channels that I should be aware of? What’s the difference between them all?!
These are common questions, both within the endurance industry and across other industries as well, so you’re not alone if you have them running through your head. To help us all out, we asked our social media nerds here at ACTIVE to give us a simple, straightforward list of the top social media channels and what they’re good for:
Think of it like a mini-website. Use it to: Continue reading
Marketing is on our minds this week and we’ve got two new things to share that will help you promote your event better, and more affordably.
1. New Instant Ads Features
Have you checked out Instant Ads yet? Our name-your-price advertising tool is now easier to use and is more automated so the guesswork is taken out of setting up a campaign. In just two steps, you can be up and running.
- Edit your ad in-line and see how it will appear on ACTIVE.com
- Receive advice on how to optimize your ad
- Set your custom budget
Plus, you can now get new advertorial placements on the Web as well as in Continue reading
We’re sure you’ve noticed the hyper-customized suggestions that certain businesses and services are delivering to you online. For example, Amazon will show you your “Recently Viewed” items or “Customers Who Bought This Also Bought” ads; Facebook will display “Suggested Posts” in your News Feed that are based on your activity/interests; or retailers like Nordstrom will display ads for clothes that are similar to the item you are viewing. Yes, it can be a little creepy that these inhuman websites know you so well, but this increasing level of customization is working—it has proven to increase revenue because it is giving people a personalized, targeted experience.
One company in particular is doing some interesting customer “suggestions” that gave us a few good ideas. Spotify, a digital music service (and one of our favorite ways to stream hot tunes), not only makes suggestions for new music based on what you and your friends have listened to (it integrates with Facebook), but it also does three other things that event directors can learn from.
Here are three types of Spotify suggestions and how you can use them: Continue reading
We’re now ready to start the winter/holiday edition of our new free ACTIVE.com customer promotional program! As you may or may not know, this program offers our customers the opportunity to nominate their events to be featured in prominent ACTIVE.com articles.
Do you want to be one of the chosen ones, and get some incredible free exposure to boot? If your event falls into one of these categories, nominate yourself:
- Turkey Trots: Deadline to submit your event is 9/25/2013 (HURRY! This one is coming up quickly!)
- Running Races to Tackle Before the Year’s End: Deadline to submit Continue reading
Last year we wrote a post about email subject lines and gave you 6 ideas on how to phrase them to get people to open your emails. Well, it was a pretty popular post, so we’d thought we do an update and add 6 NEW ideas that you can put into play to try to get that ever-elusive double click that will put your email in full display to recipients.
To review, the original 6 ideas were:
1. Be specific
2. Ask a question
3. Include value/urgency
4. Use numbers/lists
5. Give a news flash
6. Get personal
Here are 6 new ideas that we’ve seen get good results, in both the endurance industry and beyond: Continue reading
A few weeks ago, we announced a new free promotional program for our customers on ACTIVE.com. Throughout the year, we highlight different event categories in articles on our site (for example: 13 Scenic Century Rides or 9 Unique Triathlons Across the Country). We want to offer our customers the opportunity to be featured in articles during these promotions, so we started a self-nomination program.
If your event falls into one of these categories, email us at Promoteyourevent@activenetwork.com to nominate yourself for free exposure:
- Scenic Half Marathons: Deadline to submit your event is 8/5/2013
- November Triathlons: Deadline to submit your event is 8/9/2013
- Fall Bike Tours: Deadline to submit your event is 8/14/2013
Here’s how to nominate your event:
1. Send an email to Promoteyourevent@activenetwork.com Continue reading
You know that we love to write about endurance sports and ACTIVE.com is home to thousands of articles about topics like An Intro to Marathon Speed Workouts or 13 Scenic Century Rides or 9 Unique Triathlons Across the Country.
If you’re an ACTIVE customer, there’s now a way to nominate your event for a chance to be featured on pages like these! There’s no catch—this is completely free…we simply want to offer you another spotlight opportunity. You’ll get more exposure to participants during the various promotions we run throughout the year, and our site visitors will get the best content possible.
How would this benefit you? You’ll get a lot of free exposure to participants: Continue reading
Last week, we posted some free resources for marketing analytics. One of those resources was bitly, which generated a few questions about what this tool was and the best way to use it. Pardon us for jumping the gun and not fully explaining…we’re going to take the opportunity to do that today.
bitly is a free online tool that allows you to shorten URLs to as little as 14 characters. This is especially handy for Twitter users who are limited to only 140 characters per post. But this tool is more than just a one-trick pony; it also allows you to track click information on your links. You can see how many people have clicked on your link, the time/date of the click, where they were referred from (email, website, social media), and the global location of the people who clicked on your link. Assuming that most of your links will lead to your registration page, this is very important info to know.
Using bitly is simple: Continue reading
If you scroll through your participant database, it probably makes you feel warm and fuzzy that you have so much background info. You know who is a current registrant, who isn’t registered this year but did your event three years ago, who is in each age group, etc…which helps you target your emails and other marketing channels to reach the right people at the right time.
You can get similar info on your Facebook fans, using that data to make better posts that get better results. It’s called Facebook Insights and here are three parts of this tool that you can use to figure out who is interacting with your page and what they want: Continue reading