If you scroll through your participant database, it probably makes you feel warm and fuzzy that you have so much background info. You know who is a current registrant, who isn’t registered this year but did your event three years ago, who is in each age group, etc…which helps you target your emails and other marketing channels to reach the right people at the right time.
You can get similar info on your Facebook fans, using that data to make better posts that get better results. It’s called Facebook Insights and here are three parts of this tool that you can use to figure out who is interacting with your page and what they want: Continue reading →
Promoting your event or race with social media can be really effective – helping you attract more participants and get your current registrants fired up – if you do it right. It takes some work, but the good news is that you can have some fun because these social channels are so casual and interactive.
If you’re looking for some inspiration, here are seven Facebook ideas and examples from other events who are doing it well: Continue reading →
Are people reading your emails? Or are they sitting ignored in the corner of your participants’ inboxes? Not being noticed brings back awkward prom memories for us, so we decided to put together a list of ways your emails can grab the attention of your recipients (aka the popular crowd).
Email subject lines are the first thing people see and therefore, are really really important. It’s easy to switch up and test the performance of subject lines, so try these six tactics and see if any get you the attention you deserve. Continue reading →
Race directors often have to wear many hats and operate on limited budgets. You’re probably a manager, marketer, designer and logistician all rolled into one. When it comes to marketing, wouldn’t it be nice to have professional, creative graphic designs that will attract participants without stressing out your wallet? Well you can now.
Here are five easy online tools that will help you, the multi-tasking race director, take your graphic designs up a notch (for free!): Continue reading →
With 245 million internet users across the United States accessing the web from their computers, phones, and tablets, it’s no surprise that your website should be the cornerstone of your race marketing plan. It’s your strongest marketing tool and often the first place participants go to get information or register for your event. To make sure your website is functioning like a well-oiled marketing machine, follow these ten tips: Continue reading →
You may know a thing or two about Facebook. Your organization’s page has a great cover image, tons of likes, and your fans seem to respond to what you have to say. But there’s one thing missing from your Facebook strategy: you don’t exactly know how it helps you increase real participation and real revenue. Continue reading →
Anyone who is part of making a business profitable worries about whether offline or online marketing is more effective. As technology and consumer trends evolve, it’s even more important to figure out which channel is the best way for you to get the word out about your event. Most events perform a balancing act between the two—they print some brochures or registration forms, but also send emails, and maybe buy a few ads on websites. But when it comes to getting results, online marketing tends to outperform print advertising. It’s more targeted and relevant (and therefore, successful), which means you get more bang for your buck. Continue reading →