We were lucky enough to be some of the first people to take on the wicked Alpha Warrior course! The Alpha team brought 7 of the 20+ obstacles to ACTIVE Network’s San Diego office to give them a two-day test run. Our employees watched in amazement out their windows as the course was constructed in our parking lot - we had a playground in our backyard and we loved it. A few hundred employees took the challenge – here’s a video as we tried to “prove it”:
If you think Mob™ events, like zombie chases, mud runs, paint races, and tomato fights were big in 2012, just wait until 2013. ACTIVE’s Mob customers, including The Color Run and Spartan Races, saw more than one million participants in 2012. One million! The popularity is continuing to surge and we’re seeing some patterns start to take shape for 2013. Here are the top five Mob trends to watch for in the next year: Continue reading
This is a guest post from Matt B. Davis, a blogger, podcaster, and avid participant of endurance and Mob™ events. You can tune into his weekly podcast here.
_____________________________________________________
As a veteran of mud runs and obstacle races, I am always looking for a new challenge. There are five main factors I use to base my decision to register for an event:
1. Distance
Everybody and their mother are designing an obstacle race that is “A 5K with obstacles, mud, a great party and a free beer at the end.” So if I see a new race and they promise me more distance than that, I am usually very interested. A 6-8 mile distance race is great. A 10-12 mile event is even better! Continue reading
The Mob™ trend is picking up speed…SELF Magazine, a national publication that reaches 1.5 million readers, featured Mob events in its October issue. ACTIVE.com reported that Mob event listings are up 92% this year and two of SELF’s editors decided to take on the challenge and compete in a Mob event! Continue reading
The popularity of Mob™ events is growing. These hyper social events can involve pretty much anything—mud runs, obstacle courses, adventure races, zombie chases…
But it takes more than a mud pit and some obstacles to put on a well-run, safe Mob event. In this webinar, we’ll discuss how to make a Mob event a success for race organizers, participants, and the community.
Our presenters are Liam Brenner of Ruckus Sports and Tim Scrivner of Jailbreak Race Events. These two successful Mob event organizers will generously share their experience and advice on:
Register now for this free webinar! Space is limited.
Webinar Details
Date: Tuesday, September 18, 2012
Time: 1:00 – 2:00PM Pacific Time
Cost: FREE
Join us to hear from two of the industry’s best race directors and participate in a live Q&A to learn more about the hugely popular Mob events and their recipe for success.
After posting our introduction of Mob™ events, we began to wonder: who are these participants? The people who dress in costumes, crawl through mud pits, scale obstacles, run from zombies, and enjoy being covered in paint? What are these Mob-sters really all about? And we figured that event directors are probably asking the same questions. Continue reading
Our GM of Sports, Eric McCue, said it best: “Mob events have sprung from the endurance market, but you can’t put them into those traditional run-bike-swim categories.”
Ok, so Mob events march to the beat of their own drum. They attract different types of participants and are comprised of different elements. From an event management standpoint, there are also technology needs coming into play that aren’t necessarily a priority for more traditional endurance races. Continue reading
Want to send your participants through a mud pit? Make them climb up ladders and down ropes? Maybe chase them with paint or a monster? Welcome to the Mob™ world! In our last post, we introduced Mob events and our GM of Sports, Eric McCue, dished the dirt on why we coined the name and how Mobs are impacting the industry. Today, you’ll learn more about our new Mob section on Active.com from a guy who helped put the whole thing together. Continue reading
What exactly is a Mob™ event? It’s probably not a new concept to you; we simply coined a name to help describe it. Mobs can be anything—mud runs, obstacle courses, adventure races, costume chases—but what really defines them is that they are hyper social, they are often team-based, and they are a whole lotta fun.
The popularity of Mob events is growing. For example, take a look at these stats from January- May 2011 versus January – May 2012: Continue reading