Mobile phones have come a long way from clunky bricks with long antennae to sleek pocket computers. If you have a smart phone, you most likely have an obsessive attachment to it like the rest of us, because it can do just about everything. And even if you don’t have one, you probably hear the buzz about how mobile is the next frontier. It’s estimated that by 2015 the number of mobile application downloads will reach 98 billion, according to Berg Insight. For the web, mobile devices already account for 10% of total global internet traffic (KPCB).

But at the same time, race directors need to pump the breaks on their mobile strategy. You’re busy and your resources aren’t unlimited – so how do you know if building a mobile-enabled website is worth your time? Here are the three steps you need to take before you build a website that is mobile friendly: Continue reading →