Figuring out what to say in your event emails, particularly in your confirmation emails, can make you feel like a mad scientist trying to invent the perfect formula. It’s a no-brainer to include basic information like the race date and expo details. But what else should you add to the mix?
Keep in mind that a confirmation email is something that gets HUGE open rates and is much more likely to be read “cover to cover” than your marketing emails. This is an email participants are tapping their feet waiting for. In other words, a confirmation email is a felicitous opportunity to get help for your event in a variety of ways—from revenue to volunteers to exposure. Here are seven ideas on messages you can include in your confirmation emails: Continue reading
This is a guest post from Matt B. Davis, a blogger, podcaster, and avid participant of endurance and Mob™ events. You can tune into his weekly podcast here.
As a veteran of mud runs and obstacle races, I am always looking for a new challenge. There are five main factors I use to base my decision to register for an event:
Everybody and their mother are designing an obstacle race that is “A 5K with obstacles, mud, a great party and a free beer at the end.” So if I see a new race and they promise me more distance than that, I am usually very interested. A 6-8 mile distance race is great. A 10-12 mile event is even better! Continue reading
Last week we hosted a webinar called The Fundraising Formula: How Partnering With a Charity Makes a Good Event Great. Hundreds of event directors attended, which is not surprising since this is a hot topic among our customers, so we thought it would be a good idea to do a follow up blog about it as well.
The relationship between charities and events is a strong one. According to the Running USA 2011 National Runner Survey: Continue reading
How do you know when to market your event? They say timing is everything and as a race director who probably keeps a stopwatch and start gun handy, you know that better than anyone. The date of your event is set (or maybe not), but do you know exactly how many months in advance you should open registration? Or how long people normally need to train for a 5K, triathlon, marathon, etc?
If you aren’t sure or just want some solid proof, the almighty Google can help. There’s this cool thing called Google Trends which allows you to input key terms and get a report on when those terms are searched for. And it’s completely free, of course. Continue reading
Doing good makes you feel good. But you’ve also got a business to run. So how do you support a cause you believe in and still stay profitable? Whether you’ve partnered with a charity in the past or are considering incorporating “fund-racing” in your event for the first time, this webinar will show you the best ways to be successful, creating a great experience for your participants, charity, and your team. Continue reading
The popularity of Mob™ events is growing. These hyper social events can involve pretty much anything—mud runs, obstacle courses, adventure races, zombie chases…
But it takes more than a mud pit and some obstacles to put on a well-run, safe Mob event. In this webinar, we’ll discuss how to make a Mob event a success for race organizers, participants, and the community.
Our presenters are Liam Brenner of Ruckus Sports and Tim Scrivner of Jailbreak Race Events. These two successful Mob event organizers will generously share their experience and advice on:
- Elements of a Mob event and reasons to consider producing one
- Key differences & trade-offs between organizing a Mob event vs. a more traditional endurance event
- Most important Mob event considerations for race directors:
- Event branding
- Participant communication
- And more!
Register now for this free webinar! Space is limited.
Date: Tuesday, September 18, 2012
Time: 1:00 – 2:00PM Pacific Time
Join us to hear from two of the industry’s best race directors and participate in a live Q&A to learn more about the hugely popular Mob events and their recipe for success.
Remember when your mom used to tell you, “Expect the best but plan for the worst”? When it comes to managing a race, most event directors live by this rule. And planning for something as important as medical support helps to ensure that your event participants have a great race, have fun, and stay safe. Continue reading
Do you ever watch the news and wonder how your event can get its 15 minutes of fame? With the right media strategies, it can get a lot more than that.
In this upcoming webinar next Tuesday, you’ll see five real-life examples of how a public relations and media engagement strategy can go from good to better to best. A great strategy will earn you positive media coverage that will make it easier to land sponsorships, boost participation, attract higher profile athletes, and enhance your race’s reputation. Continue reading
This is our version of a recap episode. We know you’re busy and there’s never enough time to read everything you want to, so below is a list of our most popular posts and the free articles that go along with them. You can use this post as a handy summary of useful information and refer back to it whenever you have time: Continue reading
Do you have a lot of no shows on race day? Or are you seeing a lot of gasping breaths at the finish line? Use these four tips to help your participants get ready for the start line and keep them engaged along the way: Continue reading