We were very excited to learn that one of our favorite customers, the Akron Marathon, earned certification from the Council for Responsible Sport for its sustainability efforts back in March. This is a huge accomplishment and a testament to the professionalism of the event and how much effort its organizers put into creating a great experience for participants.
Take note of the endurance events like the Akron Marathon, LIVESTRONG Austin Marathon, and Big Sur International Marathon–these races are leading the industry in event production excellence and are extremely “green.” More and more, people are looking to participate in events that are associated with a good cause. Making your event more eco-conscious is socially and environmentally “good,” and can help you attract more participants.
Here are 13 green ideas that you can try to incorporate in your event : Continue reading
“It’s all about the event experience.” We’re hearing that from more and more race directors – creating a unique experience is becoming a top priority. It’s not enough these days to just have a race course and a finisher’s medal…there’s too much competition. So how do you make your event fun and memorable for participants?
One big way to do that is to involve the whole family. The #1 post-race activity for triathletes is spending time with family and friends and 43% travel with their families.* Looking at other types of endurance events like marathons and bike races, it’s easy to see that these stats hold true across the board. Events are becoming more social and family oriented.
It’s important for event directors to capitalize on this trend and engage the entire family. Here are five ways you can do that: Continue reading
At Northwest Personal Training you’ll find a number of important mantras, any of which reflect the focus of this fitness studio serving Washington and Oregon. One, “Looking good, feeling great and living life to the fullest,” could describe the magic of the studio’s annual Girlfriends Half Marathon, the proceeds of which go toward breast cancer research.
The 2012 event is scheduled to take place in less than a month, on October 14th. To celebrate that, we wanted to revisit a conversation we had earlier this year with Shantina Fox, registration manager, to learn more about the Girlfriends Half Marathon.
5 Questions for Shantina Fox of the Girlfriends Half Marathon: Continue reading
Remember when your mom used to tell you, “Expect the best but plan for the worst”? When it comes to managing a race, most event directors live by this rule. And planning for something as important as medical support helps to ensure that your event participants have a great race, have fun, and stay safe. Continue reading
Many event directors are focusing on ways they can create strong connections with participants to keep registration numbers high, as well as to build loyalty and differentiate their events from the competition. Emotional connections humanize your event – giving it a personality that participants can relate to and engage with. This is a tactic that has proven to grow registration numbers and keep people coming back, year after year.
Here are 5 ways you can set your event apart by building an emotional connection with participants: Continue reading
Vineman, Inc. manages two major events each year. The first, Ironman 70.3, is the go-to race for folks looking to qualify for the Ironman World Championship 70.3 at Lake Las Vegas. This race usually sells out in three hours, and in 2011 saw 2300 top-caliber athletes compete.
Vineman’s second event (two weeks later) is actually four events: an Ironman distance triathlon, called Full Vineman; an all-women’s Half Ironman distance triathlon, called Barb’s Race; and two Aquabike events – a full and a 1⁄2 Vineman that consist of a swim and bike portion only. About 2200 athletes compete on that day. These two weekends keep Vineman, Inc. busy year round, according to Amy Latourette, the organization’s registration coordinator, who was kind enough to spend some time with us recently to discuss their work. Continue reading
Many of you attended our popular webinar back in December on “Event Pricing Strategies That Make a Big Impact on Revenue.” Because we’ve had so many responses and such a high degree of interest in this subject, we’ve created a handy eBook based on the learnings from the webinar. The eBook covers these 5 important elements of creating an event pricing strategy: Continue reading
Are you getting as many participants as you’d like? Are you hitting your revenue goals?
Too often race directors follow last year’s plan and hope to see better results. But to retain loyal participants and grow, it’s time to rethink some event strategies. Continue reading
Here are five simple ways to improve (or spice up) your expo that won’t take too much of your time during the craziness of race weekend: Continue reading
You can now watch one of our most popular webinars on demand: How to Create Win-Win Sponsorships.
Whether you’ve been in the endurance business for decades or are just thinking about organizing your first 5K, your event budget is always going to be a top priority. Sponsorships are an ideal way to supplement and alleviate that budget, but how can you effectively pitch your race to sponsors? Continue reading