We’re exited to announce that we have updated the look and feel our our ACTIVE Network, Endurance website. What do you think?
We made these changes because we wanted to tell event organizers a better story about Continue reading
We were very excited to learn that one of our favorite customers, the Akron Marathon, earned certification from the Council for Responsible Sport for its sustainability efforts back in March. This is a huge accomplishment and a testament to the professionalism of the event and how much effort its organizers put into creating a great experience for participants.
Take note of the endurance events like the Akron Marathon, LIVESTRONG Austin Marathon, and Big Sur International Marathon–these races are leading the industry in event production excellence and are extremely “green.” More and more, people are looking to participate in events that are associated with a good cause. Making your event more eco-conscious is socially and environmentally “good,” and can help you attract more participants.
Here are 13 green ideas that you can try to incorporate in your event : Continue reading
Last month we revealed the survey results of the top five challenges race directors face on a regular basis. Which got us thinking–what resources do you need to conquer those challenges?
What can we provide to help you be better, stronger, faster? For example, more webinars, how-to guides, short videos, workshops, 1:1 consultations, or something else altogether…
ACTIVE is very excited to announce that we will continue to provide our online race registration and race management solutions…to all 180+ IRONMAN races worldwide! Technically, we’ll be the official registration partner and global sponsor of IRONMAN, but unofficially, we’d like to be known as the biggest supporter of all of these triathletes.
Mike Reilly, whom you may recognize as the Voice of IRONMAN, also happens to be our VP of Sales and has paid close attention to the expansion of these events: Continue reading
In exactly one week, the ACTIVE World user conference will begin! We’re pretty excited about it. We have hundreds of our customers across all markets attending, including 50+ of the endurance industry’s best and brightest. It will be quite an adventure.
The conference will be held in sunny San Diego, April 9-11th. Here’s are five things we are most looking forward to:
1. The endurance-focused sessions (of course). Nine sessions are dedicated to the endurance industry, including a State of the Industry Report, the Future of Endurance Technology, Creating Win-Win Sponsorships, and Best Ideas Show & Tell. READ about the sessions or VIEW the schedule Continue reading
Last month we took a survey in our monthly “The Edge” newsletter, which is sent to thousands of race directors and event organizers across the nation. We were curious about what their top five challenges were, both the day-to-day issues and the once-in-awhile-thing that causes major stress.
We took some bets in the office (a completely legal gambling ring, I assure you) and most of us thought that the top challenge would be getting registration numbers up or making your event stand out from the competition. We were surprised! Check out the results: Continue reading
“It’s all about the event experience.” We’re hearing that from more and more race directors – creating a unique experience is becoming a top priority. It’s not enough these days to just have a race course and a finisher’s medal…there’s too much competition. So how do you make your event fun and memorable for participants?
One big way to do that is to involve the whole family. The #1 post-race activity for triathletes is spending time with family and friends and 43% travel with their families.* Looking at other types of endurance events like marathons and bike races, it’s easy to see that these stats hold true across the board. Events are becoming more social and family oriented.
It’s important for event directors to capitalize on this trend and engage the entire family. Here are five ways you can do that: Continue reading
Dave Alberga is ACTIVE Network’s Executive Chairman
In my last post, I explained ACTIVE’s strategy as a company and how we plan to help you grow your business. Today I’d like to talk more about how I see the industry growing and evolving, and how we’re evolving with it.
The participant landscape is changing and we are witnessing what I like to call the rise of the experiential consumer. We live in the “Go Pro” era where everyone wants to be a hero in their own movie—more and more money is being spent in search of experiences that can serve as the backdrop for that movie. Continue reading
Dave Alberga is ACTIVE Network’s Executive Chairman
People ask me all the time where we’re headed and how ACTIVE is doing. I enjoy talking about what we’re up to, so in this post, I’m going to share with you a bit about our strategy. We’re focused on solving big challenges for you—at the end of the day, we’re in business to grow your business.
The business we’re in is activity and participant management. We created this category and we have developed a technology model that delivers value to event directors and provides us with the ability to scale our business.
Here’s how it works: Continue reading
We were lucky enough to be some of the first people to take on the wicked Alpha Warrior course! The Alpha team brought 7 of the 20+ obstacles to ACTIVE Network’s San Diego office to give them a two-day test run. Our employees watched in amazement out their windows as the course was constructed in our parking lot - we had a playground in our backyard and we loved it. A few hundred employees took the challenge – here’s a video as we tried to “prove it”: