Whether you have neglected to invest in social media for your event, or your current social media efforts are falling flat, you are far from alone if social is your biggest headache. Businesses all over the world struggle with finding the right mix of social media strategies to ensure success in today’s internet-driven world. For endurance events, social media can be crucial for reaching and engaging with your target demographic to drive registrations. That is why we decided to give our Social Media Playbook a makeover for 2018.
Master Social Media Marketing for Your Endurance Event
As a race planning professional, you have so much more to worry about than keeping up with every update on every social media platform. Facebook, Twitter, Youtube and the like are businesses in their own right – they are constantly innovating and adapting to grow their numbers.
Here are just a few updates from the past year in social media:
- Facebook overhauled Ads Manager to include more robust advertising features.
- Instagram added the ability to follow hashtags.
- Snapchat released a major redesign that did not go over well.
These constant updates mean that your social media marketing plan should be routinely reviewed and updated as well. This will allow you to not only do away with outdated tactics (remember facebook badges, anyone?) but also spot new opportunities to spread your message and reach new potential participants. When was the last time you updated your social media marketing strategy? If it’s been more than a year, it’s time for a check-up.
Download the new and improved Social Media Playbook for Endurance today to start strategizing new and fun ways to connect with your prospects and grow your event.