When an endurance event gains popularity, its registration numbers can soar, which is great for a race director’s bottom line. Unfortunately, this popularity can wreak havoc on check-in times. ACTIVE Network created the ACTIVEWorks® Endurance On-Site App as a mobile solution to race day check-in headaches. The app allows staff and volunteers to check in participants, register new racers, upgrade race entries and take payment all from the convenience of a mobile device. The uses go beyond race day. Event operations staff can use the app before their events at locations like the event expo and packet pickup—all from the palms of their hands.
ACTIVEWorks® Endurance On-Site App provides benefits beyond race registration: It’s also a valuable resource for data, reports and additional features that can drive registrations and revenue while streamlining operations. Using the app, endurance event race directors can increase sales, validate marketing efforts, make better merchandising decisions and protect participant data.
A Better Experience for Users and Event Participants
ACTIVEWorks® Endurance On-Site App will take your check-in processes completely digital, saving you, your event operations and your participants time and effort. Beyond saving you time at check-in, digital waivers also protect you and your organization.
Reduce printing pains: Printed waivers are a pain for several reasons.
- They are hard to update.
- They are easy to misread or lose.
- They are also expensive to print.
- They are bulky and hard to store.
The ACTIVEWorks® Endurance On-Site App eliminates these headaches by fully digitalizing the waiver process. Participants can sign digital waivers from a tablet or mobile device at check-in and have the digital paperwork immediately attached to their profile.
Protect participant data: Digitizing waivers not only saves time and reduces your environmental impact, but it also keeps participants’ personal information in a safe and easy-to-track format. Event staff can quickly update and access digital files.
Build loyalty: In today’s tech-savvy world, participants are conditioned to expect fast, technology-rich interactions. Events taking every step to get participants to the starting line quickly and easily get noticed, and getting noticed is key to building brand loyalty.
Benefits Beyond Check-In with Reporting
The ACTIVEWorks® Endurance On-Site App offers better insights into your data to help you better plan your operations. Timestamp reports help you determine where your check-ins take place, allowing event operations to allocate personnel or volunteer resources where and when they’re needed most. However, beyond check-in is where the data becomes even more valuable.
Media and Marketing Planning for Sponsors: Enterprise-level events need every tool necessary to compete in today’s endurance market. By using timestamp reports, you can further monetize different aspects of your endurance event by leveraging event data to back up marketing decisions and improve sponsorship ad placements. By optimizing timestamp data, you can sell premium announcements from sponsors, delivering their message at the optimal times and locations. Events using ACTIVE Engagement App can use this same method to increase revenue from sponsor SMS messaging, offering sponsors optimized ad placement during high reach time periods, this ensures that event sponsors get to the right people at the right time.
Understanding Your Participants: Using app data to analyze information about check-ins vs. finishers enables modern event organizers to create targeted participant surveys. Whether you’re trying to help serious athletes up their game or put your event on the map for more casual participants, targeted personalization will have the benefit of growing your participant base, prevent attrition and improve your race brand through word of mouth recommendations.
The ACTIVEWorks® Endurance On-Site App can help you take your endurance event to the next level thanks to digitalizing the check-in process and providing data to laser focus your operations strategy. For more information on what the app can do for you, check out the feature page.