Getting Emails Opened: 10 Subject Line Tips for Race Directors

Are your contacts reading your emails? Or are they sitting ignored in their inboxes?

Unnoticed emails equal time and opportunities wasted, so we decided to put together a list of ways your messages can grab the attention of your target audience–fast. 

Email subject lines are the first thing people see when they receive a message and, therefore, are extremely important. They’re also ideal to optimize. By switching up the words and phrases you use in subject lines, you can improve your email open rates among past and potential participants to raise awareness of your event and boost registration. Try these 10 ideas and finally get your emails the attention they deserve.

1. Get to the Point

Today’s multi-tasking audience is more likely to open an email when they know exactly what information it will contain and that it will be relevant to them.

2. Play Q&A

You can also grab attention by asking a question or firing up their trivia skills.

3. Incentivize It

Everyone loves a deal. Incentivize potential registrants to open your email or create a sense of urgency with a limited-time offer.

4. Order by Number

People like short, bite-sized information. Using numbers or lists in a subject line hints that the content of the email will be easily readable.

5. It’s Personal

Test out using a recipient’s first name in your subject lines to see if it increases your open rates.

6. Get Playful

Use a silly phrase or ask a playful question to grab the eye and hint at a fun message inside.

7. Keep ‘Em Guessing

It’s only natural for people to want to finish the sentence or see what’s “behind the curtain.”

8. Three’s a Charm

Lists of three tend to get the most response and readership. Try using the magic number in your subject line.

9. It’s a Surprise

Throw in words with a little edge or use the element of surprise to attract attention.

10. Trending Topics

Include a reference to a hot topic or current event to tap into what’s already on your audience’s minds in their everyday lives.

2 Added Hints:

Set Goals & Track Them

Whether you use one of these 10 ideas or come up with your own creative ones, just remember to track your open rates to see what’s working and what’s not. In the end, the results are all that matters.

Short & Sweet

In this day of increasing mobile and tablet use, keep your subject lines to around 50-60 characters. If you must go longer, put the “value prop” (the compelling part of your message) in the first half, in case the subject line is cut off on a smaller, mobile screen.

Get the Free E-Book!

27 event email templates for race directorsNow that you’ve mastered subject lines, take your skills to the next level with our free e-book: 27 Event Email Templates!