Are your contacts reading your emails? Or are they sitting ignored in their inboxes?
Unnoticed emails equal time and opportunities wasted, so we decided to put together a list of ways your messages can grab the attention of your target audience–fast.
Email subject lines are the first thing people see when they receive a message and, therefore, are extremely important. They’re also ideal to optimize. By switching up the words and phrases you use in subject lines, you can improve your email open rates among past and potential participants to raise awareness of your event and boost registration. Try these 10 ideas and finally get your emails the attention they deserve.
1. Get to the Point
Today’s multi-tasking audience is more likely to open an email when they know exactly what information it will contain and that it will be relevant to them.
2. Play Q&A
You can also grab attention by asking a question or firing up their trivia skills.
3. Incentivize It
Everyone loves a deal. Incentivize potential registrants to open your email or create a sense of urgency with a limited-time offer.
4. Order by Number
People like short, bite-sized information. Using numbers or lists in a subject line hints that the content of the email will be easily readable.
5. It’s Personal
Test out using a recipient’s first name in your subject lines to see if it increases your open rates.
6. Get Playful
Use a silly phrase or ask a playful question to grab the eye and hint at a fun message inside.
7. Keep ‘Em Guessing
It’s only natural for people to want to finish the sentence or see what’s “behind the curtain.”
8. Three’s a Charm
Lists of three tend to get the most response and readership. Try using the magic number in your subject line.
9. It’s a Surprise
Throw in words with a little edge or use the element of surprise to attract attention.
10. Trending Topics
Include a reference to a hot topic or current event to tap into what’s already on your audience’s minds in their everyday lives.
2 Added Hints:
Set Goals & Track Them
Whether you use one of these 10 ideas or come up with your own creative ones, just remember to track your open rates to see what’s working and what’s not. In the end, the results are all that matters.
Short & Sweet
In this day of increasing mobile and tablet use, keep your subject lines to around 50-60 characters. If you must go longer, put the “value prop” (the compelling part of your message) in the first half, in case the subject line is cut off on a smaller, mobile screen.
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