Should I Expand My Race? Pros and Cons from Dave McGillivray

When revenue growth flattens, it’s natural to contemplate expansion. But is it always a good idea?

Dave McGillivray, president of DMSE and Boston Marathon race director, takes on that dilemma in our new resource, Should I Expand My Race?

Dave discusses the pros and cons that factor into the decision and provides his top tips for prioritizing action if you decide expansion is right for you.

As Dave often says, “We’re all in this together. There’s no school or training to teach you how to be a race director. We have to learn from each other.”

Managing over 30 events every year provides Dave visibility into event operations that could benefit you if you’re contemplating adding new event distances.

Download the whitepaper today!

Gina Calvert

Gina Calvert is the Senior Marketing Writer for ACTIVE Network, providing marketing and business resources for active lifestyle organizations across a range of markets, including government, nonprofits, camps, schools and endurance events, for more than six years.

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