Dave McGillivray: How to Get Your City Behind Your New Race

In today’s competitive, disruptive landscape, race directors are facing challenges never before imagined. It can seem like you’re having to make it up as you go along when it comes to ongoing operations and strategies, not to mention major decisions about event management, growth, and expansion.

Wouldn’t it be great to talk through your ideas, questions and dilemmas with someone who has been there?

That’s why we asked Dave McGillivray, an undisputed leader in the endurance industry, to shed some light on the ins and outs of adding a new race or city to an already successful series or event.

As the founder of DMSE Sports, Inc., Dave manages more than 30 major road races and charitable events per year, including working with the B.A.A. Operations Team to manage all the logistics of the B.A.A. Boston Marathon. He knows what it takes to bring a completely new idea to life, as his upcoming Fenway Park Marathon (this Friday) attests.

In talking with Dave, it quickly became obvious that all of his tips and suggestions for getting the city behind your new race revolve around one main focus.

To find out what this seasoned pro considers to be the #1 component of expanding into a new city or adding a new event in your current city, download the guide:

 

 

 

Gina Calvert

Gina Calvert is the Senior Marketing Writer for ACTIVE Network, providing marketing and business resources for active lifestyle organizations across a range of markets, including government, nonprofits, camps, schools and endurance events, for more than six years.

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