There are a bunch of reasons why race directors could—and should—think about emailing registrants and participants. (We outlined just six of them in last week’s blog post.)
But, really, how valuable is email marketing? Will it be worth your time to sit down and think through who you should be emailing, what you should say (more on that in coming blog posts) and what you want email recipients to do after reading your email?
The answer is, yes! Email marketing is still king for race directors. Check out this infographic for more details. (And don’t forget to share with your race director buddies!)
Still not convinced? Need help on how to get started? Check back to the blog for the next installment in our Email Marketing Series.