Check out a few of our favorites:
1. Include your race in your email signature: Every time you send an email to someone in your network, use the opportunity to promote a race that you’re organizing. WiseStamp is a free tool to customize your email signature with photos and graphics that will grab attention.
2. Talk up your race on social: You’ve heard this bit of advice at least 10,000 times before, but it’s still true. Social media networks like Twitter, LinkedIn and Facebook are 100 percent free, very effective ways to promote your races online. Don’t be intimidated by social media, either. Learn how to use different networks with this quick crash course.
3. Post your event to race websites: Take advantage of established websites that runners and triathletes trust to spread the word about your event. ACTIVE.com has free listings for race directors and the websites of Running USA, Road Runner’s Club of America, Runner’s World, and USA Triathlon have event calendars with upcoming races. Submit your events to these sites to connect with running communities.
4. Connect with bloggers for publicity: Check out popular running blogs and local blogs in your region to see if your race might appeal to their audience. Reach out to the appropriate bloggers and ask if they might mention your race on their website or on their social media networks.
Get step-by-step directions on how to make these tips work for you, plus learn more of the most effective ways to promote your race in our free guide.