In our last post, we talked about the shift we’ve seen in participant expectations and the emergence of the “experiential consumer.” That topic will be discussed today at the USA Triathlon Race Director Conference and it’s going to be a popular one! There’s another presentation at the conference that we think may perk your ears up and it’s all about triathlon technology:
USA Triathlon Conference: Today at 2:00pm MT:
Top Technology Tools for Managing Your Triathlon, presented by Andy Reilly
Andy Reilly, son of Mike Reilly (the Voice of Ironman) and an Ironman athlete himself, knows the endurance industry and how race directors operate. He knows you guys don’t want to sit and listen to us rattle off a list of software features, so he decided to take a unique approach and talk about your biggest challenges and problems…and then offer some ideas on how technology can solve them. By focusing the presentation on what frustrates and holds race directors back, and presenting ideas for solutions, we’re hoping that you’ll get some really relevant, useful information in 40 minutes or less!
Whether you’re in attendance for this talk or not, we wanted to pass along some great triathlon resources that may be helpful to you:
Top Technology Tools for Triathlons
If you don’t have time to listen in or simply want a cheat sheet on what our technology can do to help your triathlon attract more participants, manage details, and build loyalty, take a look at Andy’s presentation.
Breaking Down the Triathlon Community (Infographic)
The Triathlon Business International and ACTIVE Network Market Survey polled 55,000+ registered ACTIVE.com members, conducting the first-ever in-depth study on triathletes. This infographic breaks down the four types of triathletes: Newcomer, Practitioner, Veteran, Lapsed Triathlete.Get to know them, and you can market to them better!
If you have any questions, please contact us!