USAT Conference Preview: The Rise of the Experiential Consumer


Ask any event director who’s been around for awhile and they’ll tell you that keeping participants happy is a different ball game these days. When someone registers for your event, they have high expectations–not only should it be well organized (a given) but it should also be a unique and fun experience. That last part is challenging because it’s a constantly moving target and staying ahead of what participants want is a big job.

Defining the “experiential consumer” and learning how to target this audience is an important topic, and one we’ll be discussing at the USA Triathlon Race Director Symposium this Thursday, January 16th. Be sure to tune in online:

January 16th, 9:00 – 9:40 am MT – Beyond Endurance: Marketing to the Experiential Consumer
Presented by Galen Burson, Senior Account Executive, ACTIVE Network

In addition to the presentation (and a way for you to do some homework), we’ve put together an article on “How to Capitalize on the Rise of the Experiential Consumer.”

The article will reveal the six evolving trends that give evidence to this rise of the experiential consumer, including:

  1. The explosion of Mob™ events
  2. The increase in finish times
  3. The growth in female participation

Galen’s presentation on Thursday will go into much more detail on this topic, but download this free guide to get an overview on this emerging priority for event directors.

CTA-Experiential Consumer

Questions about the presentation or article? Comment below!