The average Facebook Business Page post will only reach 16% of its audience. That means if you have 100 likes on your Facebook page, your posts will appear in the home feeds of approximately 16 people who have liked your page (which isn’t very many!). This has a lot to do with the timing of content and Facebook’s Edgerank system. There is hope–Facebook allows you to reach a higher percentage of your likes as well as people who have not yet liked your page with the “Boost Post” feature. This is a low-cost, high-value tool for those of you looking to draw attention to an event update, registration incentive, etc.
Why You Should Try Facebook’s Promoted Posts:
1. Control – You have total control over who you reach and how much you pay. The cost of your promoted post will depend on the size of the audience you are trying to reach.
2. Audience – You can choose to promote to “People Who Like Your Page & Their Friends” or “People You Choose Through Targeting.” The cost will vary depending on the method you choose. If you choose to “target” an audience, you can specifiy based on location, age, gender, and language. They may not “Like” you yet, but if Facebook’s algorithm thinks they may be interested in what you are promoting, then the post will appear on their home feeds as “Sponsored.”
3. Budget – It only costs $5 to start promoting your posts and you can set your budget from there. The options are very affordable, from $15-300. You can test a small dollar amount and if it gets results, invest more of your budget from there.
How to Do It:
1. Click on “Boost Post” in the bottom right-hand corner of the post you’d like to promote:
2. Choose your audience and your budget:
3. If you choose to target your audience, specify the demographics you’d like to focus on:
From there, simply click “Boost Post” to give it a whirl. If the boost gets you the results you want, then you can add this easy and affordable tactic to your marketing plan!
Get great ideas for types of posts from other events! SEE ALSO: 7 Ways to Promote Your Event with Facebook