Facebook, Twitter, Pinterest, Instagram, YouTube…blah blah blah. It seems that social media is all people can talk about. Is it really that important, you ask? Or is it just a “would be nice” part of your event marketing strategy?
Last year we did a post on 10 Mind-Blowing Social Media Stats for 2012, which was, as we advertised, mind blowing. So, over a year later, we wondered how things had changed. It’s obvious the social trend has only gained more power…not only have the more established social channels gained strength, but we’ve seen new channels pop up that have become incredibly popular in the blink of an eye. In other words, we’ve moved beyond mind blowing and into unbelievable.
The numbers tell the story–check out 10 unbelievable social media stats that make it clear that your event needs to have a social media presence:
1. 27% of time spent online is on a social network (Experian)
Experian reported in April that 16 minutes out of an hour online is spent on a social network or forum. Think about that with your event in mind – your participants are much more likely to interact with you on Facebook than your website. Does your marketing prioritize that?
2. Facebook has 1.11 billion monthly active users (Facebook)
Yes, you read that correctly. More than 1 in 7 people in the WORLD have Facebook and log in monthly. What percentage of your customers are Facebook users? Are they fans of your event’s page? If not, motivate them to become fans!
3. Facebook has 751 million monthly active users access Facebook’s mobile products (Facebook)
Mobile and social are colliding and this statistic proves that. About 75% of Facebook’s active users access the social network on their phones. Do you have a mobile strategy?
4. Twitter has over 550 million users (Statistic Brain)
Each and every day, hundreds of thousands sign up for Twitter. That means the Twitter population has moved beyond celebrity chasers, press users, marketers, and athletes. How many followers does your event have?
5. More than 1 billion unique users visit YouTube each month (YouTube)
Not only do billions of people use YouTube, but Google also owns it. Google knows that people prefer to watch versus read, which means videos will get preferential treatment in search engine results. Post some event videos Do you have a YouTube channel for your recreation agency?
6. 100 hours of video are uploaded to YouTube every minute (YouTube)
This one is hard to wrap your mind around: 100 hours every minute! All the more reason to get some videos of your event posted online.
7. YouTube reaches more US adults ages 18-34 than any cable network (YouTube via Nielson)
This statistic solidifies the shift in video from tradition media to online. The difference? Setting up a YouTube channel is free whereas running a local commercial can be a hard hit to your marketing budget.
8. There are more than 2.1 million LinkedIn groups (LinkedIn)
LinkedIn is a great place to network and keep up with trends in your industry. Are you in any groups that can help you keep up with fresh topics in endurance sports? Here are some we like to follow:
9. Pinterest has around 50 million users (Reuters)
When we posted our 2012 article, Pinterest didn’t even make the Top 10 list. Now it’s a juggernaut and its heavy reliance on visuals aligns with consumers trends nicely. This social channel may not be an ideal fit for your event, but it’s definitely worth analyzing the value of.
10. 40 million photos are uploaded to Instagram per day (Instagram)
Just like with Pinterest, this social channel wasn’t even on the map two years ago. And now look at it! It became hugely popular almost immediately and since Facebook bought Instagram, people continue to upload pictures at ridiculous rates. People love the filters for both pictures and videos, so remember to consider this option in your marketing plan.
Join us on Facebook – our favorite social channel to talk about social media!