What ACTIVE’S New Deal with IRONMAN® Means For You

ACTIVE is very excited to announce that we will continue to provide our online race registration and race management solutions…to all 180+ IRONMAN races worldwide! Technically, we’ll be the official registration partner and global sponsor of IRONMAN, but unofficially, we’d like to be known as the biggest supporter of all of these triathletes.

Mike Reilly, whom you may recognize as the Voice of IRONMAN, also happens to be our VP of Sales and has paid close attention to the expansion of these events:

“Participation in IRONMAN events has skyrocketed in the past decade and races are selling out faster than ever. The 2013 IRONMAN Florida, for example, sold out in less than a minute – a new record for IRONMAN registration. As the global popularity of the sport grows, I am honored to continue to welcome athletes across the finish line and proclaim “YOU.ARE.AN.IRONMAN!”

IRONMAN’s nearly 190 events worldwide and five brands will be using ACTIVE’s single, global technology platform to run registration. Just like IRONMAN, that means you can trust our technology to be:

  • Scalable: Supports both huge, complex events and small, local events
  • Stable: Handles rush events with thousands of registrants per minute
  • Adaptable: Accommodates 13 languages and 10 currencies
  • Powerful: Centralizes participant data & provides insights into single, or across multiple, events
  • Accessible: Allows athletes to register almost anywhere, anytime through a desktop or mobile device
  • Efficient: Offers a simple two-step registration process, where athletes can pay immediately but complete registration questions and waivers later

“It’s our goal to provide our world-class athletes with the best participant experience possible – from the registration process to the finish line,” says Andrew Messick, Chief Executive Officer of World Triathlon Corporation (d/b/a IRONMAN). “We believe ACTIVE is the only technology partner sophisticated enough to do this for us on a global scale. For 35 years, IRONMAN has taken pride by offering world-class events, and by continuing our relationship with ACTIVE, our athletes will have access to outstanding technology that enables a simple registration process so that the focus remains on their training journey and race day experience.”

Contact us to learn more about the benefits you get from our online race management technology.