If you had to choose between your morning coffee and your favorite mobile app, what would you pick? For most people, that’s a choice they don’t want to make, which goes to show how strong the addiction to apps has become. Apps make our lives easier and give us short cuts for every conceivable action under the sun.
When it comes to getting fit, there’s no short cut, but there is an app for it. ACTIVE’s Couch-to-5K running program app has seen a 173% increase in the number of downloads in the first week of January versus the first week of December 2012 and more than one million workouts have been completed to date…which means people are on the run (or trying to be).
So what does that mean for race directors? It means that this a trend you should take advantage of. Here are four reasons you should introduce your participants to the Couch-to-5K app:
1. You’ll appeal to the female demographic
The typical users of the Couch-to-5K app are women between the age of 25 and 50. We think it’s because the app is user-friendly, fun and social. Social integration allows users to easily update their progress to Facebook, motivating and sharing inspiration with the 340,000+ Couch-to-5K Faceboook community members.
The number of female participants is growing rapidly. What is your event doing to target this audience? Aside from the mobile app, you can get more ideas in our webinar What a Girl Wants:Creating Events That Attract Women.
2. You’ll get stories to share that have star power
This app is unbelievably popular. In fact, we recently found out that actress Jamie Lee Curtis used our app to successfully complete a 5K! Jamie signed up for the Santa Monica Classic 5K/10K Run to face a lifelong fear and used ACTIVE’s Couch-to-5K to train 30 minutes a day, three times a week for nine weeks to reach her goal.
To learn more about how Jamie achieved 5K glory with Couch-to-5K, check it out on her training journal on Good Housekeeping Magazine.
3. You’ll attract & motivate more beginners
It’s fun, it’s easy and it is very targeted for a beginner who wants to get more active. Most importantly, it works. This app has changed people’s lives by helping hundreds of thousands of people get off the couch and onto the roads.
For many, this app is the first time they have committed to a plan, accomplished a goal and crossed a finish line. For example, these are real Facebook posts about C25K:
If you offer this app to your participants, they could be posting these rave reviews on your event’s Facebook page too!
4. You’ll differentiate your event by introducing something new & trendy
The app is constantly being updated with new enhancements and functionality. For example, capitalizing on the popularity of the undead in movies and TV, a zombie named Johnny Dead was added as a trainer option a few months ago.
His script contains offbeat, funny statements like “Mmm, I can taste the sweat….from your brain!” or “Joggy jog, it’s jog time” and “Chicken wings, I used to eat those. Now I just eat brains.” It keeps the workout fun and helps motivate users to push harder. And participants will associate that good experience with training for your event.
So there you go – you’ve got a great new tool to offer participants that is exciting, trendy and motivational (and doesn’t require any extra work for you!). Simply introduce your participants to the Couch-to-5K app and watch the fun unfold from there!