Last week we hosted a webinar called The Fundraising Formula: How Partnering With a Charity Makes a Good Event Great. Hundreds of event directors attended, which is not surprising since this is a hot topic among our customers, so we thought it would be a good idea to do a follow up blog about it as well.
The relationship between charities and events is a strong one. According to the Running USA 2011 National Runner Survey:
- 42% say participation in running is influenced by a charitable cause or affiliation
- 57.8% cite a charity affiliation as somewhat important to important as a factor in determining how much one is willing to pay for a race entry
In other words, being charitable is important to participants and therefore to event directors. Our presenter for the webinar Donna Grogan, VP of Business Development for The Leukemia & Lymphoma Society, backed up those findings. She shared some interesting insights based on her experience in the industry and also provided very specific advice on how to make partnerships between charities and events successful.
If you missed the webinar, you can watch the recording. It’s on demand, so you can access it whenever you have time.
Donna also provided something very valuable for event directors that we wanted to make sure you got your hands on. To make sure your relationship gets started on the right foot, you can download a customizable template for a charity partnership agreement.
If you have any advice you’d like to share about your experience with charity partnerships or want more info, leave a comment below! We’ll be announcing our topic for next month’s webinar soon, so keep your eyes peeled.
Shannon Fiack
Shannon Fiack is Senior Content Manager for ACTIVENetwork and has been part of the marketing team for three years. Shannon previously worked as both an endurance event manager and a corporate event organizer. She also loves sports and is dedicated to providing race directors with useful information that helps get more participants involved in their events.
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