The Mob™ trend is picking up speed…SELF Magazine, a national publication that reaches 1.5 million readers, featured Mob events in its October issue. ACTIVE.com reported that Mob event listings are up 92% this year and two of SELF’s editors decided to take on the challenge and compete in a Mob event!
SELF‘s editors Marissa Stephenson and Jaclyn Emerick tackled the Warrior Dash and wrote a very funny, blow-by-blow account of their experience. Read it here. For race directors, this gives you a sneak peek into the minds of participants, at each step of the race!
SELF also published articles on top tips for first timers, how to train, and more. Check out the full feature here. These are valuable (and humorous) resources you can reference and they also give you more insight into the things that are important and memorable to participants when they compete in your events.
This is just the beginning of our plans to expose Active.com/Mob on a national level so we can get more people involved in these crazy events and drive numbers for race directors. Keep your eyes out for more to come!
SEE ALSO: Profile of a Mob™-ster (with infographic)
Shannon Fiack
Shannon Fiack is Senior Content Manager for ACTIVENetwork and has been part of the marketing team for three years. Shannon previously worked as both an endurance event manager and a corporate event organizer. She also loves sports and is dedicated to providing race directors with useful information that helps get more participants involved in their events.
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