After posting our introduction of Mob™ events, we began to wonder: who are these participants? The people who dress in costumes, crawl through mud pits, scale obstacles, run from zombies, and enjoy being covered in paint? What are these Mob-sters really all about? And we figured that event directors are probably asking the same questions.
To get some answers, we sent out a survey to thousands of Active.com lifestyle panel members. We asked them the who, what, whys, and got some really interesting results. For event directors, we hope this will help you better understand these types of participants so you can market to them more effectively and create events that attract them in droves.
Because we like pretty pictures, we created this cool infographic that breaks down the top findings from the survey. Take a look: