Watch ACTIVE Network’s Company Story (Video)

Posted on July 31, 2012 by Shannon Fiack

People ask us all the time what exactly it is that we do. Our company is a mix of technology and marketing and we serve a bunch of different types of clients and industries. Giving a short summary can be difficult, so we made a video to tell our story for us:

Ultimately, we want to encourage activity everywhere. We know that you share that goal and if we help you grow and succeed, more people will be inspired to get off the couch and get active.

In the end, our story is really your story. Together, we can make the world a more active place.

5 Reasons Online Marketing Beats Offline

Posted on July 27, 2012 by Shannon Fiack

Anyone who is part of making a business profitable worries about whether offline or online marketing is more effective. As technology and consumer trends evolve, it’s even more important to figure out which channel is the best way for you to get the word out about your event. Most events perform a balancing act between the two—they print some brochures or registration forms, but also send emails, and maybe buy a few ads on websites. But when it comes to getting results, online marketing tends to outperform print advertising. It’s more targeted and relevant (and therefore, successful), which means you get more bang for your buck. Continue reading →

8 Questions for Tim Scrivner of Run the Jailbreak (Event Director of the Month)

Posted on July 24, 2012 by Shannon Fiack

Tim Scrivner, co-founder of the Run the Jailbreak Series, got his start organizing 5Ks before becoming one of the first people to spot the Mob™ event trend and capitalize on it. A health club owner who wanted to reach more people and encourage them to be healthy, Tim is the consummate example of a self-made race director who’s in the game because he loves creating unique experiences that get participants hooked on events. Continue reading →

5 Mobile Apps That Are Changing Endurance Events & Sports

Posted on July 17, 2012 by Shannon Fiack

Mobile internet usage is growing rapidly. In fact, it is predicted to surpass desktop internet usage in 2014. That means that for the first time ever, more users will use a mobile device to access the web than a PC. And that’s not all. Check out these industry stats: Continue reading →

Good, Better & Best – 5 Event PR Strategies You Can Learn From (Webinar)

Posted on July 12, 2012 by Shannon Fiack

Do you ever watch the news and wonder how your event can get its 15 minutes of fame? With the right media strategies, it can get a lot more than that.

In this upcoming webinar next Tuesday, you’ll see five real-life examples of how a public relations and media engagement strategy can go from good to better to best. A great strategy will earn you positive media coverage that will make it easier to land sponsorships, boost participation, attract higher profile athletes, and enhance your race’s reputation. Continue reading →

8 Popular Race Management Posts (& Free Articles) You May Have Missed

Posted on July 10, 2012 by Shannon Fiack

This is our version of a recap episode. We know you’re busy and there’s never enough time to read everything you want to, so below is a list of our most popular posts and the free articles that go along with them. You can use this post as a handy summary of useful information and refer back to it whenever you have time: Continue reading →

5 Ways to Build an Emotional Connection with Participants

Posted on July 5, 2012 by Shannon Fiack

Many event directors are focusing on ways they can create strong connections with participants to keep registration numbers high, as well as to build loyalty and differentiate their events from the competition. Emotional connections humanize your event – giving it a personality that participants can relate to and engage with. This is a tactic that has proven to grow registration numbers and keep people coming back, year after year.

Here are 5 ways you can set your event apart by building an emotional connection with participants: Continue reading →