Social media channels are always evolving. The life of an event director is a busy one and it can be difficult to keep up on what’s new so you can continue to use social media as an effective marketing channel. The good news is we’ve done all the research so you don’t have to. Continue reading
In 2012 Teresa Burkhauser, CMP, will celebrate a decade at the helm of the Tour of the California Alps Death Ride®. It takes real grit to complete the course, which climbs 15,000 feet over 129 miles and five mountain passes!
It will be the event’s 32nd year, and it all began when one man, Wayne Martin, decided to get his friends together for a biking adventure in the California mountains. That first year just seven completed the ride, for an entry fee of $1.00 each, yet it anchored the event as a go-to annual happening. So much so that registrations have been known to sell out in as little as 90 minutes for the 3500 riders who take part. Now organized entirely by the Alpine County Chamber of Commerce’s Visitor’s Center – more specifically Executive Director, Teresa Burkhauser, and one assistant – it’s probably the only West Coast event for which two highways are closed. Continue reading
As the official technology partner of Running USA (RUSA), Active Network occasionally gets some insider info on special promotions being run. Today is one of those days! From now until the end of June, RUSA is offering a special promotion for new members – events, vendors, coaches, trainers, media – who have an annual running-related income of $100,000 or less. Continue reading
In honor of National Bike to Work Day, we’d like to focus on our cycling friends for this blog post. Thousands and thousands of bikes are hitting the road today and anyone who owns a bike is a potential participant of yours! Here are five ways you can attract more cyclists to your event (and make them really happy too): Continue reading
By now, most of us are familiar with the new look of Facebook Timeline. Not only are posts arranged chronologically, but there is more space to make a big visual impression. The cover image and inset picture offer a great opportunity to build your event’s brand. Your Facebook fans get some eye candy, and you associate your event with an image that strikes a chord. To give you some ideas on brand building through images, here are ten events that did a great job with their new Facebook covers: Continue reading
You’ve done your keyword research and on-page SEO, so it’s time for the third and final step: getting other websites to post links that lead to your website. This is called link building. When Google uses its algorithm to rank websites, links are the most important factor (both quality and quantity of the links, as well as words used in the link). Simply put, you need other websites to point at your event through links. Here’s how: Continue reading
Part two of our Get Found in Google series is all about what to do with those keywords you assembled in our last post. Now that you’ve created your keyword list, it’s time to add them to your website. Doing that will optimize your site—in other words, it will be easy to find online. It’s important that the keywords go in the right places. Continue reading
When you need to find information about something, what do you do? Look in an encyclopedia or in the Yellow Pages? Probably not. If you’re like most people, you “Google it.” So, if everyone is going online to find things, then it’s important to make sure your event is easily found. There’s a variety of ways to accomplish this, which we will cover in our three-part blog series, Get Found in Google. Continue reading
Tired of your files taking forever to upload? Or of results not displaying the way they’re supposed to? We just launched an answer to your troubles—Results 2.0 is a free tool that makes life easier for timers and event managers.
Why should you care? Because Results 2.0 will save you time and effort – it’s the most flexible results tool in the market today.
Timers: Results 2.0 is a more stable and faster way to get results uploaded without hassle. Results can be uploaded in any format and are then “groomed” to appear in a standardized way. Instead of feeling like you’re trying to watch grass grow, timers can view a real-time progress bar of the upload and will get instantaneous feedback to troubleshoot if there are any issues.
Event Directors: You no longer have to send participants to another website to view their results. Embed code to display dynamic results directly on you site, making it simple for participants and giving your web traffic a boost.
Participants: All results are searchable, easy on the eyes, and interactive. Participants can view graphs and compare their results to other competitors or other events, instead of endlessly scrolling through flat files to find their names.
Want to know more about Results 2.0?