In just its second year, the 2011 Gladiator Rock’n Run™ created a name for itself as the go-to event for thousands of endurance athletes—and spectators—across the country. The first Rock’n Run brought 2500 participants to its insane obstacles and harsh terrain; the most recent event hosted up to 7500, plus spectators. This growth came about through word of mouth and targeted consumer marketing that leveraged the Rock’n Run website as well as Active Network’s race management software.
Click on the image below to check out a cool infographic on how the Gladiator Rock’n Run drove registrations through successful event promotions:
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